Goals, Bright Shiny Objects or Competitors?

Nancy Myrland All Posts 0 Comments

Let’s face it. Many of us are easily distracted by the next bright, shiny object that is flashed before our faces that holds promise for our practice.

We see a new networking event that promises to expose us to 100 General Counsel all at once!
We are presented with an opportunity to put our name in the new Mega Lawyers directory.
We see …

Lawyers: The World Has Changed, So Have Your Buyers

Nancy Myrland All Posts, LMA 2013, Management, Marketing Strategy 6 Comments

Professor David B. Wilkins, Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA, International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention.
He is part of a group that …

SOCIAL MEDIA: EXPLORATION IS A NECESSITY

Nancy Myrland All Posts, Career Development & Education, Social Media 1 Comment

I’m in the midst of researching and gathering posts that deal with predictions for 2013 in all areas of marketing and communication. As you might guess, the ones that are written about the most have to do with digital and social media.
I’ll curate and publish this ever-growing list of predictions for you in the days to come, but today we …

LinkedIn Skills Endorsements: What’s Going On?

Nancy Myrland All Posts, LinkedIn, Social Media 13 Comments

LinkedIn has been very busy this week. They just rolled out a new feature called Skills Endorsements that allows your 1st degree connections to “endorse” your skills and expertise with one click. It is an interesting feature as it allows the credibility that can come from others speaking up on your behalf.
Some might say it is a bit Klout-like in allowing …

IS YOUR MARKETING MUSCLE FIT?

Nancy Myrland Marketing Strategy 1 Comment

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Stick with me.  This makes sense.  I promise!
First, let’s look at what happens when we decide to get fit.
If we are serious:

We decide fad diets, and yo-yo, up-and-down behavior aren’t getting us anywhere.  In fact, they might be making us unfit.
We might decide there’s something that just ISN’T happening, but we know it needs to.
We might decide there’s something …