BRANDING IN THE AGE OF SOCIAL MEDIA

Nancy Myrland All Posts, Branding 9 Comments

To discuss branding in the age of Social Media, one must first understand what branding is:
Let’s start with a brand.  What is it?
A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you.

It tells people who you are.
It tells people what …

A 7-STEP REFERRAL RECOGNITION PROGRAM

Nancy Myrland Marketing Strategy, Referral Recognition 2 Comments

Let’s talk about referrals.
In today’s Myrland Marketing Moment, I shared this with readers:
“If you don’t have a formal Referral Recognition Program, you should!”
Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy of recommending to others. It …