BRANDING IN THE AGE OF SOCIAL MEDIA

Nancy Myrland All Posts, Branding 9 Comments

To discuss branding in the age of Social Media, one must first understand what branding is:
Let’s start with a brand.  What is it?
A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you.

It tells people who you are.
It tells people what …