Lawyers, It’s Time To Stack The Deck In Your Favor

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media Leave a Comment

Do you know anyone like this?
They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them.
Maybe that someone is you?
I Don’t Blame You
Knowing business comes from referrals, you wonder if all …

Make Fun Of #Hashtags All You Want, But Google Just Got Serious

Nancy Myrland All Posts, Hashtags, Social Media Leave a Comment

Yesterday, Kevin Mullett, Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable.
I know. I know. You’re thinking….
“Yawn, Yawn, they’ve been searchable, Nancy.”
Not so fast. Stick with me here for a minute. This is different.
Zaheed Sabur, Software Engineer with Google in Zurich, Switzerland, announced the change on Google+ yesterday:
“Today we’re bringing a …

Content Isn’t King. It’s Emperor Of The Universe.

Nancy Myrland All Posts, Content Marketing, Social Media 2 Comments

Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software.
Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour.
Sam broke his presentation down into these categories:

Brand vs. Reputation
The …