Get Them Talking, Then Get Called To The Table

Nancy Myrland All Posts, Content Marketing 2 Comments

I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen, Co-Founder of JD Supra, along with Peggy Heffner of Dechert LLP, and Patrick Baynes of PeopleLinx.
I will listen to anything and everything Adrian has to say, not only because I like him, but also …

THE BEST CLIENT SALES PITCH IN THE WORLD

Nancy Myrland All Posts, Business Development/Sales 3 Comments

In firms everywhere, there are Tums being consumed in mass quantities because attorneys, business development personnel and marketers are nervously preparing for client sales pitches. There are thousands, and sometimes millions, of dollars at stake.
We hope we’ll be successful…

If only we say just the right thing
If only we give them the best brochure we have
If only we re-write our bio …

WHAT DO YOU REMEMBER?

Nancy Myrland All Posts, For Our Friends 8 Comments

As Christmas draws very near, my thoughts are drawn to memories of other Christmases.
Maybe I’m feeling nostalgic because I’m away from home this year, or maybe I should just be honest enough to say that I’m just a sap every day.  Okay, you caught me. It’s a combination of both!
Mom and I are watching The Weather Channel, as we’ve been …

MARKETING: A CONSTANT TAP ON THE SHOULDER

Nancy Myrland All Posts, Marketing Strategy 4 Comments

Yesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented:
“We have one chance to market this new service to our target audience.”
Those who know me know that comment got my wheels turning.  I then shared the following:
“I have a different perspective on that.  I think …

The Old-Fashioned Way … They Earn It

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Networking, Social Media, Training in Client Service and Business Development/Sal 12 Comments

Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery but also because of the profound message it carried:
“How do they make money? The old-fashioned way…they earn it.”
This line …

TWITTER BASICS – DON’T EVER FEEL DUMB!

Nancy Myrland All Posts, Social Media 1 Comment

I’m a member of a group on LinkedIn called Social Media Marketing. In that group, someone started a discussion by asking a very basic Twitter question, and even stating he felt dumb to ask such a question. I wrote an answer to him, and thought I might as well share it with you too!
Important Note: Please keep in mind these …