WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY

Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs.  It was titled The Facebook Investor You Never Want To Become.
Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells us …