BUSINESS DEVELOPMENT: PROJECT DEEP DIVE

Nancy Myrland All Posts 0 Comments

We spend a lot of time talking about how close you need to stay to your clients. Our message is pretty consistent….
“You can’t let too much grass grow beneath your feet when it comes to talking to your clients.”

Letting them know how much you appreciate their business
Discussing what their goals are this year
Discussing the status of a project
Finding out what …

BRAND EQUITY: ARE YOU THE BEACH BALL?

Nancy Myrland All Posts, Branding, Social Media 0 Comments

Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them.
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day.
Building brand …

LISTEN UP. AVERAGE IS OVER!

Nancy Myrland All Posts, Career Development & Education, Client Service and Retention, Marketing Strategy 4 Comments

 
Take a moment and read this quote.  It made me think about the way we do our jobs, what we offer our clients, and how we are perceived by our target audiences.
“The trend is that for more and more jobs, average is over. Thanks to the merger of, and advances in, globalization and the information technology revolution, every boss now has …

2 Truths About Social Media – Part One

Nancy Myrland All Posts, Marketing Strategy, Social Media 13 Comments

A discussion that is taking place with increasing frequency revolves around how to integrate Social Media in to our existing business practices.
Two points I always include in my Marketing and Social Media presentations are:

Social Media Must Be Integrated
The Effects of Social Media are Cumulative

We will deal with #2 in the next post, but today let’s talk about the absolute necessity …

IS YOUR MARKETING MUSCLE FIT?

Nancy Myrland Marketing Strategy 1 Comment

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Stick with me.  This makes sense.  I promise!
First, let’s look at what happens when we decide to get fit.
If we are serious:

We decide fad diets, and yo-yo, up-and-down behavior aren’t getting us anywhere.  In fact, they might be making us unfit.
We might decide there’s something that just ISN’T happening, but we know it needs to.
We might decide there’s something …

SERIOUSLY, DO YOUR CLIENTS KNOW?

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Training in Client Service and Business Development/Sal 7 Comments

Yesterday’s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like & trust us.  Do we let clients know how we feel about them?
I’ve been in legal and professional services marketing for a long time, and one of the goals has …