It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …
There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …
Marketing Isn’t Always Easy
I know. I really do. I wasn’t born yesterday, and I didn’t just jump off the turnip truck.
You’re just too busy to do this marketing stuff. That’s why you have “people.” They do it for you, right? I understand.
Oh, you don’t have people and you don’t have time? Great, now it’s really not going to get done.
Let’s face it. Many of us are easily distracted by the next bright, shiny object that is flashed before our faces that holds promise for our practice.
We see a new networking event that promises to expose us to 100 General Counsel all at once!
We are presented with an opportunity to put our name in the new Mega Lawyers directory.
We see …
Times of tragedy seem to bring about the best, the worst and the oddest behavior.
The past few years have brought us some of the most powerful communication tools of our times. We thought we had mass communication down pat until social media came on the scene. We were humming along, very carefully plotting out messages that we would then place …
A week or so ago, my Social Media friend, attorney Brian Cuban, posted a link on his Facebook wall, leading to a Facebook story on FoxNews.com where a journalist prognosticated about the Social Networking site, saying it will disappear in less than a decade.
The author shared that:
“Facebook’s success will be short lived, according to one Wall Street analyst, predicting the site will …
Stick with me. This makes sense. I promise!
First, let’s look at what happens when we decide to get fit.
If we are serious:
We decide fad diets, and yo-yo, up-and-down behavior aren’t getting us anywhere. In fact, they might be making us unfit.
We might decide there’s something that just ISN’T happening, but we know it needs to.
We might decide there’s something …
In yesterday’s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets.
If you haven’t read it yet, I invite you to please take a moment to…it won’t take long.
Go ahead, I’ll be here when you get back.
Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins. Marketers are asked to research these numbers to find out what the norm is in the …
I can still remember the wonderful gift of a gas grill our dear friends gave us when we got married 23 years ago. That grill came in a box, with about 150,000 parts and a set of directions.
I call it Divorce Court In A Box….just kidding….kind of.
The next grill we bought, which was a few years ago, was all in …