Law Firms: When Making Announcements, Think Outside The Box

Nancy Myrland All Posts, Content Marketing, Legal Marketing, Social Media, Twitter Leave a Comment

A while back, Amazon’s release of the Kindle Fire provided an interesting case study for those of us who deal with communicating law firm news and announcements. There was an article on PR News that described Amazon’s press release about the Kindle Fire. They spread the release out over 14 Tweets.
Each Tweet plugged a different aspect of the new Kindle Fire …

Lawyers: Content Marketing Is Your Digital Handshake

Nancy Myrland All Posts, Content Marketing, Marketing Strategy, Social Media 1 Comment

 

REMEMBER WHEN?
Remember the old days when advertising used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio and billboards every year, and sometimes every month, when I was with Time Warner because it made the phones ring.
You could write press releases, but you …