Lawyers, Are You A One-Client Pony?

Nancy Myrland All Posts, Business Development/Sales, LinkedIn Leave a Comment

 
Most of us have heard of a one-trick pony, right?
The dictionary tell us it is:
“A person or thing with only one special feature, talent, or area of expertise.”
Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special …