We all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we can take back to our firms. It might be to reignite the creative genius we have hiding inside that desperately needs …
It’s That Time Again!
As I write this post, well over 1500 marketers and service providers from firms and companies all over the world have begun preparing for a conference that exists solely to help them do what they do better. That conference is the LMA Annual Conference, which is March 27-29.
I always look forward to the LMA Annual Conference because …
I’ve heard these comments, or ones similar to them, many times in the past several years.
“I’m not sure this is all worth it….this Social Media thing.”
“I tried LinkedIn, but it didn’t produce anything for me.”
“I can’t see how Twitter could possibly result in anything positive.”
“Why would I want to spend time on Facebook?”
“I have no desire to sit in front …
It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge!
Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong …
Remember that passionate follower of yours on Twitter that shared everything you wrote?
Remember that new connection you made on LinkedIn that seemed interested in what you had to post?
Remember that friend that went out of his way to like everything you wrote on Facebook?
Remember that energetic commenter that used to support you on your blog?
What in the world happened to …
I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference.Am I excited? You bet.
Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions, all held …
I’m really looking forward to next week!
Yes, I will miss my beyond-words-adorable Yellow Lab puppies, Mike and Nick, more than I can say, but I know they are in great hands here at home with my husband, John. Oh, yes, I will miss him too, of course!
But this is the time of year that I get excited about. It is …
FIND AND BE FOUND
If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that.
Typically, it’s broken down like this:
Goal: What I want or need to accomplish.
Strategy: How I intend to accomplish it.
Two strategies to accomplish that growth that are present in …
HAS THIS EVER HAPPENED TO YOU AT AN EVENT?
Have you ever been at an event, talking to someone who keeps looking over your shoulder while you’re talking, wondering who’s coming in the room next, who they must see, who might be more important than you?
How does that makes you feel?
That you’re less important?
As if that person really doesn’t …
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