SHOULD A CEO BE FLUENT IN SOCIAL MEDIA?

I just finished reading an interesting post on Mashable, Should CEOs Be Fluent In Social Media? It is an interview with Forrester Research CEO George Colony by Mashable’s Barb Dybwad.  There were some valid points made, such as not putting a CEO out in front when s/he has no social skills.  I think those can be taught, but that’s another post for …

DON’T BE A HIT AND RUN

As a result of the relationship we have developed via Social Media, specifically Twitter, lawyer and entrepreneur Susan Cartier Liebel, Founder of Solo Practice University, recently asked me if I would be interested in guest blogging on her Build A Solo Practice at SPU, or Solo Practice University, blog.  Solo Practice University is a successful web-based educational and professional networking community for …

SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK?

Image via CrunchBase

I predict that we will look back on this discussion in a few years, and find it hard to believe we were dealing with this.
Whether it’s Facebook, Twitter, LinkedIn, Martindale-Hubbell Connected, or any of a number of other Social Media networking sites, when managed strategically, they have the potential to serve your firm’s business and marketing plans in …

A 7-STEP REFERRAL RECOGNITION PROGRAM

Let’s talk about referrals.
In today’s Myrland Marketing Moment, I shared this with readers:
“If you don’t have a formal Referral Recognition Program, you should!”
Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy of recommending to others. It …