Myrland Marketing Moment: LinkedIn Skills’ Endorsements…Should You Reciprocate?

Myrland Marketing Moments are short, direct, to-the-point Marketing words of advice that only take a “Moment” to read.
For more on LinkedIn Skills’ Endorsements, you might find these two posts informative:
LinkedIn Skills’ Endorsements: What’s Going On? and
LinkedIn Skills’ Endorsements – Part 2: Take Control of Your Skills

Twitter: Nice To Meet You Egg

You signed up for this thing called Twitter a while back for one of a few reasons:

You weren’t quite sure what to do with it, but you knew you needed to reserve your name so it wouldn’t be taken when you were ready.
You were ready to reach out to others that you want to do business with.
You were ready to …

ONE SOCIAL MEDIA PREDICTION FOR 2011…YES, 2011

About a year ago, Twitterville author Shel Israel wrote a blog post titled “My Predictions for 2011” on his blog Global Neighbourhoods.
One of his predictions that resonated with me at the time was Number 9. Shel wrote:
“The Chinese government will accelerate its suppression of free speech on the Internet. Simultaneously, more Chinese people will bypass the government censors. It will be many …

GOOGLE PLUS: A LESSON FOR ALL OF US, INCLUDING GOOGLE

Over on Facebook, my friend and colleague, Tim Corcoran, a senior executive with Hubbard One, posted a link to an MSNBC Technolog story about Google+, which stated there was a 60% drop in use after a 1200% surge in users after opening up to the public in mid-September.
Tim said:
“I joined G+ the first week, but haven’t spent more than 10 minutes there since.  90% of …

SHOULD SOCIAL MEDIA BE IN THE HANDS OF INTERNS?

Over on Facebook, Kyle Lacy, Principal at MindFrame, shared a link to a post about interns being given the responsibility of posting on Social Media on behalf of an organization.  It was written by Joanna Krotz, who writes about small business marketing and management issues.  It is is interestingly titled…
The Runaway Brand: Who’s Tweeting For You?
As a good marketer does, along with the …

BRIAN SOLIS KICKS OFF THE 2010 FACEBOOK SUCCESS SUMMIT #FBSS10

Mike Stelzner has organized another powerhouse lineup of 22 Social Media visionaries that will keynote and instruct attendees at the 1st annual Facebook Success Summit.  It’s not too late to attend the Summit, which takes place online over the next few weeks, as all sessions are archived for your convenience.  If you would like more information, visit the SMSS10 website.
Mike …

PLEASE DON’T TAPE MY MOUTH SHUT

Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.  This isn’t typically an accident as it can only be done by deliberately going into one’s settings and choosing this feature.
From a marketing, customer service, leadership, product and service development, and human perspective, I don’t think this is a wise business decision.
Why?  Let’s …

MARKETING: A CONSTANT TAP ON THE SHOULDER

Yesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented:
“We have one chance to market this new service to our target audience.”
Those who know me know that comment got my wheels turning.  I then shared the following:
“I have a different perspective on that.  I think …

WAIT BEFORE YOU MAKE THAT CALL

Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on Twitter, LinkedIn and Facebook, suggesting …