Myrland Marketing Moment: LinkedIn Skills’ Endorsements…Should You Reciprocate?

Myrland Marketing Moments are short, direct, to-the-point Marketing words of advice that only take a “Moment” to read.
For more on LinkedIn Skills’ Endorsements, you might find these two posts informative:
LinkedIn Skills’ Endorsements: What’s Going On? and
LinkedIn Skills’ Endorsements – Part 2: Take Control of Your Skills

THESE ARE JUST TOOLS

This is the Myrland Marketing Moment I shared yesterday:

Myrland Marketing Moment:You know these are just tools we’re using, right? Have you decided what you’re building?

I was inspired to write this because in the span of 3 hours yesterday morning, in the midst of a few projects I was working on, I continued to read posts and watch video of people …

DON’T BE A HIT AND RUN!

This post was originally published on April 26 in Susan Cartier Liebel’s blog, Build A Solo Practice at SPU. SPU is Solo Practice University, a successful web-based educational and professional networking community for lawyers and law students.  Thanks to Susan for asking me to guest blog.
One of the marketing messages I use to communicate with my clients the Myrland Marketing Moment.  …

HOW OUR WORDS IMPACT OUR CLIENTS

A few times a week, I write short marketing words of advice called Myrland Marketing Moments.  This morning’s Myrland Marketing Moment was born of a real-life experience I had with my Mom this morning while at the doctor.  Here it is:
Myrland Marketing Moment:
Insensitive client mktg language I just experienced:
“Is it Friday yet? I don’t do Mondays.”
It’s not obvious what I …

MAKE YOURSELF AN INSIDER

This is the Myrland Marketing Moment I shared on Twitter, Facebook & other media today:
“Myrland Marketing Moment: As you get busy catching up today, STOP! Call one client just to see how they are doing.”
You might be wondering what this has to do with marketing. It has everything to do with marketing! Marketing in its most basic form is the process …

A 7-STEP REFERRAL RECOGNITION PROGRAM

Let’s talk about referrals.
In today’s Myrland Marketing Moment, I shared this with readers:
“If you don’t have a formal Referral Recognition Program, you should!”
Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy of recommending to others. It …