It’s Official. You’re In Charge!

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge!
Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong …

How Is Your Social Echo?

Nancy Myrland All Posts, Social Media Leave a Comment

Because I know you’ve been sitting around, waiting for yet another industry term to become familiar with, I thought I’d introduce you to one you might not have heard yet.
Social Echo
PR Newswire coined the term “Social Echo” to describe
“the powerful reverberation around brands that occurs through [the millions of] conversations in the social networks and communities where people gather today.”
In …

Crisis Communication & Social Media: Even When It’s Not Your Crisis, It Could Be

Nancy Myrland All Posts, Crisis Management, Marketing Strategy, Social Media 2 Comments

Times of tragedy seem to bring about the best, the worst and the oddest behavior.
The past few years have brought us some of the most powerful communication tools of our times. We thought we had mass communication down pat until social media came on the scene. We were humming along, very carefully plotting out messages that we would then place …