FIRM LEADERSHIP: PLEASE STOP IT!

Nancy Myrland All Posts, Marketing Strategy 14 Comments

Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins.  Marketers are asked to research these numbers to find out what the norm is in the …

NUTS AND BOLTS

Nancy Myrland All Posts, Marketing Strategy 5 Comments

I can still remember the wonderful gift of a gas grill our dear friends gave us when we got married 23 years ago.  That grill came in a box, with about 150,000 parts and a set of directions.
I call it Divorce Court In A Box….just kidding….kind of.
The next grill we bought, which was a few years ago, was all in …

SOCIAL MEDIA – WHAT CAN IT DO FOR ME?

Nancy Myrland All Posts, Networking, Social Media 16 Comments

A recent Myrland Marketing Moment I shared was:
Remember that Social Media use is a little bit about you, and A LOT about everyone else.
It’s true.  These are called Social Media, and we do Social Networking on them. We’re here to spread the good word, which isn’t always ours.  We’re here to communicate, connect and sometimes even collaborate if we find …

Please Don’t Tape My Mouth Shut

Nancy Myrland All Posts, Client Service and Retention, Social Media 34 Comments

Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment. This isn’t typically an accident as it can only be done by deliberately going into one’s settings and choosing this feature.
From a marketing, customer service, leadership, product and service development, and human perspective, I don’t think this is a wise business decision.
Why? Let’s Take …

MARKETING: A CONSTANT TAP ON THE SHOULDER

Nancy Myrland All Posts, Marketing Strategy 4 Comments

Yesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented:
“We have one chance to market this new service to our target audience.”
Those who know me know that comment got my wheels turning.  I then shared the following:
“I have a different perspective on that.  I think …

Sales Is Not A Dirty Word

Nancy Myrland All Posts, Business Development/Sales 6 Comments

I’ve been working in legal, professional services, and other service-based marketing for a long time.
Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services.  It somehow feels dirty, slimy, something others do, but not me.
When I started my job as Director of Marketing for a law firm in 1997, it was …

THE SEARCH FOR YOU

Nancy Myrland All Posts 3 Comments

Because Social Media and Social Networking revolve around connection to other people, which then leads to developing relationships, it’s important to monitor activity that is directly related to you.
I like to acknowledge the kindness so many people show when they respond to a question, take their valuable time to RT, which stands for ReTweet, or share, something I’ve written on Twitter …

The Old-Fashioned Way … They Earn It

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Networking, Social Media, Training in Client Service and Business Development/Sal 12 Comments

Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery but also because of the profound message it carried:
“How do they make money? The old-fashioned way…they earn it.”
This line …

WHAT PROBLEMS DO YOU SOLVE?

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal 15 Comments

A while back, while reading David Meerman Scott’s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick with me as it applies to …

WAIT BEFORE YOU MAKE THAT CALL

Nancy Myrland All Posts, Business Development/Sales, Career Development & Education, Client Service and Retention, Training in Client Service and Business Development/Sal 2 Comments

Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on Twitter, LinkedIn and Facebook, suggesting …