NO GOOGLE PLUS BUSINESS PAGES YET? GOOD!?

Nancy Myrland All Posts, Google Plus, Social Media 4 Comments

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As you probably know by now, Google launched its mammoth Social Networking site, Google+, 3 weeks ago.  In 3 weeks, they have accumulated approximately 20 million members, and they still haven’t opened it up to everyone yet.
In case you haven’t noticed, Google isn’t allowing business pages yet.  They made that clear after the 1st day, letting businesses know they …

GOOGLE PLUS: IT’S EARLY BUT INTERESTING.

Nancy Myrland All Posts, Google Plus, Social Media 41 Comments

Those who know me won’t be surprised that I’ve been poking around in Google+ since it launched last week. It has many layers, but I thought I’d share a few early observations with you.
Google+ is an interesting site to be sure. I think it will definitely be very popular, but it has a long way to go. Google+ is, admittedly, in …

SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization.
The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter.
One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an organization.
Some in …

2 Truths About Social Media – Part Two

Nancy Myrland All Posts, Networking, Social Media 10 Comments

The last time you and I met, we talked about Part One of 2 Truths About Social Media.
If you haven’t read it, I invite you to do so.
Of course, there are more than 2 important points about social media, but we’ll deal with 2 of the most important in this series.
Here are the 2 Truths:

Social media must be integrated
The effects of …

SOCIAL MEDIA: IT’S TIME … EMBRACE IT ALREADY!

Nancy Myrland All Posts, Social Media 8 Comments

A few minutes ago, because my friend Russell Lawson shared a link on Twitter that intrigued me (thank you Russell), I read an article in The Post and Courier from Charleston, South Carolina.
It’s about Social Media use troubling some managers.
Author Cindy Krischer Goodman wrote about the dilemma facing businesses today.
“While most companies understand the value of connecting with customers online in …

A LESSON FROM MY NEPHEW ABOUT 1ST IMPRESSIONS

Nancy Myrland All Posts, Client Service and Retention 9 Comments

I had the joy of spending a day with my 9-year old nephew, Isaiah, this week. My brother, Frank, who is a talented public speaker and wealth manager, was on a swing through Florida to see a few of his clients.  This was Isaiah’s week to go on a business trip with his Daddy.  I love that.
Isaiah and Frank …

IS YOUR MARKETING MUSCLE FIT?

Nancy Myrland Marketing Strategy 1 Comment

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Stick with me.  This makes sense.  I promise!
First, let’s look at what happens when we decide to get fit.
If we are serious:

We decide fad diets, and yo-yo, up-and-down behavior aren’t getting us anywhere.  In fact, they might be making us unfit.
We might decide there’s something that just ISN’T happening, but we know it needs to.
We might decide there’s something …

BRANDING IN THE AGE OF SOCIAL MEDIA

Nancy Myrland All Posts, Branding 9 Comments

To discuss branding in the age of Social Media, one must first understand what branding is:
Let’s start with a brand.  What is it?
A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you.

It tells people who you are.
It tells people what …

MYRLAND MARKETING MOMENT: VERSION 1.17.11

Nancy Myrland Myrland Marketing Moments 7 Comments



“Myrland Marketing Moment:
Do you have 2011 Goals?  Today, write 1-4 on a piece of paper, then write them!”

Let’s Discuss:
It’s January 17, 2011.
If you haven’t written your Marketing Plan, there’s still time.
Everyone needs to do this, not just rainmakers, salespeople, managers and CEOs.  If you have a job, a career, and serve internal or external clients or customers, you need …