Lawyers, Are You Guilty of Committing Random Acts of Content?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy Leave a Comment

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …

I Might Have To Smack You If You Do This On LinkedIn

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite.
Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest …

Lawyers: One Of The Most Important Questions You Can Ask Your Clients

Nancy Myrland All Posts, Business Development/Sales, Training in Client Service and Business Development/Sal 2 Comments

I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared:
“Karim’s [Chris’s new …

Competition Watching? Who Cares!?

Nancy Myrland All Posts, Blogging, Content Marketing, Social Media Leave a Comment

During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to.
She asked:
“What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want …

Bloggers: Let Your Content and Your Readers Breathe

Nancy Myrland All Posts, Blogging, Content Marketing 2 Comments

EVERYONE IS BECOMING A PUBLISHER
We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be:

Blog posts like this one
A post on LinkedIn’s new Publisher platform
Updates on …

Who Said That? How To Live Tweet A Conference.

Nancy Myrland All Posts, Social Media, Twitter 7 Comments

I received a blog post titled Stealing Ideas and Social Media via email this morning from Randall Craig, one of our presenters last week at the LMA, or Legal Marketing Association, annual conference. Randall spoke on Social Media, a topic very much on the minds of marketers and communicators everywhere.

Randall started a good discussion when he expressed a bit of …

Make Fun Of #Hashtags All You Want, But Google Just Got Serious

Nancy Myrland All Posts, Hashtags, Social Media Leave a Comment

Yesterday, Kevin Mullett, Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable.
I know. I know. You’re thinking….
“Yawn, Yawn, they’ve been searchable, Nancy.”
Not so fast. Stick with me here for a minute. This is different.
Zaheed Sabur, Software Engineer with Google in Zurich, Switzerland, announced the change on Google+ yesterday:
“Today we’re bringing a …

Get Them Talking, Then Get Called To The Table

Nancy Myrland All Posts, Content Marketing 2 Comments

I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen, Co-Founder of JD Supra, along with Peggy Heffner of Dechert LLP, and Patrick Baynes of PeopleLinx.
I will listen to anything and everything Adrian has to say, not only because I like him, but also …

Marketing Revolution or Evolution?

Nancy Myrland All Posts, Social Media Leave a Comment

Marketing: Past, Present & Future
I just read an article on LinkedIn Today from Brian Solis, Principal Analyst, Altimeter Group, and author of What’s the Future of Business. The article, The Future of Marketing is not about Marketing…It’s about YOU!, is about the state of marketing and communications in the past, present and future.
What really caught my attention is Brian’s observation that many are …

Social Media: Where Everybody Knows Your Name

Nancy Myrland All Posts, Business Development/Sales, Social Media 2 Comments

If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that.
Typically, it’s broken down like this:

Goal: What I want or need to accomplish.
Strategy: How I intend to accomplish it.

Find And Be Found
Two strategies to accomplish that growth that are present in …