It’s Official. You’re In Charge!

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge!
Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong …

Myrland Marketing Motivation: Why Do You Do What You Do?

Nancy Myrland All Posts, Myrland Marketing Motivation Leave a Comment

 
Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
What about your job and career makes you feel fulfilled? Spend time today thinking about what kind of impact you want and need to have on others.
For example, my passion and fulfillment come from my desire to leave those I …

Content Marketing…It’s Time You and I Have A Little Talk

Nancy Myrland All Posts, Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Leave a Comment

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes.  
Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described what …

In Business, Personal Branding Is Important

Nancy Myrland All Posts, Branding, Career Development & Education, Client Service and Retention, Personal Branding Leave a Comment

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation?
Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me …

Myrland Marketing Motivation

Nancy Myrland All Posts, Myrland Marketing Motivation Leave a Comment

 
{Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week}
Where Are You Right Now?
Good or bad, that’s okay.
Decide that this moment isn’t right or wrong. It just is.
This is where you start again.
Right here. Right now.
What is it you need to do?
Where do you need to go?
What do you need to accomplish?
Now let’s just go from here okay?
Nancy Myrland is …

Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …

ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]

Nancy Myrland All Posts, LMAP3 Conference Leave a Comment

Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago.
Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are:

Pricing
Process Improvement, and
Project Management

…and Amar Sarwal delivered a bit of direct, sobering commentary …

Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Nancy Myrland LMAP3 Conference Leave a Comment

I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi, Director of Strategic Planning with Paul Hastings.
First, A Little History
Many of us who grew up in …

#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Nancy Myrland #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Inbound Marketing 1 Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the podcast player below, read it below that, or both!

 
Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question behind this, and …

#LetsAskNancy 003 – Lawyers, Why Should You Publish Your Content On Other Sites?

Nancy Myrland #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the podcast player below, read it below that, or both!

 
My short answer? Why would you not?
The news this week about Facebook adding a new feature called Instant Articles, where major …