Lawyers, Are You Drowning In A Mosh Pit of Content?

Nancy Myrland All Posts, Content Marketing Leave a Comment

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?
I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I am …

WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY

Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs.  It was titled The Facebook Investor You Never Want To Become.
Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells us …

3 EASY WAYS TO GET A HEAD START ON 2012

Nancy Myrland All Posts, Marketing Strategy 4 Comments

I have them.
You have them.
Those nagging items on your marketing and business development T0-Do list that you know you should have accomplished this year.
Perhaps you didn’t get to them because:

You were just too busy.
You didn’t know where to start.
You had too many choices, and became overwhelmed.
You were afraid of failing.
You didn’t want to hear “no.”
You let administrative tasks get in the way.
It …

SHOULD SOCIAL MEDIA BE IN THE HANDS OF INTERNS?

Nancy Myrland All Posts, Social Media 25 Comments

Over on Facebook, Kyle Lacy, Principal at MindFrame, shared a link to a post about interns being given the responsibility of posting on Social Media on behalf of an organization.  It was written by Joanna Krotz, who writes about small business marketing and management issues.  It is is interestingly titled…
The Runaway Brand: Who’s Tweeting For You?
As a good marketer does, along with the …

SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization.
The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter.
One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an organization.
Some in …

2 Truths About Social Media – Part One

Nancy Myrland All Posts, Marketing Strategy, Social Media 13 Comments

A discussion that is taking place with increasing frequency revolves around how to integrate Social Media into our existing business practices.
Two points I always include in my Marketing and Social Media presentations are:

Social Media Must Be Integrated
The Effects of Social Media are Cumulative

We will deal with #2 in the next post, but today let’s talk about the absolute necessity for …

IS BEING REACTIVE GOOD MARKETING STRATEGY?

Nancy Myrland All Posts 4 Comments

Today I read a post on Social Media Examiner about creating Social Media Content Strategy.  The author, Rich Brooks, made a comment that resonated with me.
“Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as …

Twitter & Social Media For Firms: Do What’s Right For You But Don’t Ignore It

Nancy Myrland All Posts 4 Comments

In order to stay in touch with what is on the minds of  those I serve regarding Social Media, I recently asked a question about Twitter:
“If you are not using Twitter, can you share your thoughts with me…is it discomfort, time, unfamiliarity,you don’t like to network, you think it’s silly, aren’t sure how it fits in to your current marketing …