SOCIAL MEDIA: HOW’S YOUR DANCE COMING ALONG?

Nancy Myrland Social Media 4 Comments

My online friend, Bill Dorman, published a post today asking what we would change if we could turn back the clock to start in this world of Social Media today.
He writes often about the big kids of Social Media, those who are perceived to be important, the ones who are always tapped to speak at national and international conferences on …

ARE MARKETING CLIFFS AS DANGEROUS AS FISCAL CLIFFS?

Nancy Myrland All Posts, Marketing Strategy 0 Comments

A Little History
We are all aware of the term “fiscal cliff” these days because of the tax and spend cuts and increases that have loomed large over Washington, DC, and the rest of the United States the past several months.
I won’t bore you by rehashing all of the details because you can find 717 million results if you Google the …

YOUR CHOICE: BUSINESS OR HOBBY?

Nancy Myrland All Posts, Marketing Strategy 4 Comments

It’s Not Easy Out There, Is It?
There are many demands on your time.

There are days when you are expected to do the work of 5 people.
You have an inbox that is intimidating at best.
You have research that was due yesterday.
You have a new client whose hand you want and need to hold.
You have a laptop that keeps crashing.
You have …

A MESSAGE TO LAW FIRM MANAGEMENT: PUT ME IN COACH. I’M READY TO PLAY!

Nancy Myrland All Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago.  He attended with his senior marketer, a very good friend of mine for many years.   I’ll call my friend Mark because, well, that is his name.
I was asked by the Marketing Partner what …

WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY

Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs.  It was titled The Facebook Investor You Never Want To Become.
Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells us …

3 EASY WAYS TO GET A HEAD START ON 2012

Nancy Myrland All Posts, Marketing Strategy 4 Comments

I have them.
You have them.
Those nagging items on your marketing and business development T0-Do list that you know you should have accomplished this year.
Perhaps you didn’t get to them because:

You were just too busy.
You didn’t know where to start.
You had too many choices, and became overwhelmed.
You were afraid of failing.
You didn’t want to hear “no.”
You let administrative tasks get in the way.
It …

Legal Marketing: What To Do Now That #LMA11 Is Almost Over

Nancy Myrland All Posts, Career Development & Education, LMA11 Conference 10 Comments

I’ve been attending the Legal Marketing Association’s 2011 Annual Conference for the past 3 days.  Right about now, I become slightly passionate about what I’ve experienced at the conference.  After last year’s conference, I was driven to write this post titled #LMA10 Conference – My Message To Marketers.
I tend to feel protective of lawyers and legal marketers.  You are …

SOCIAL MEDIA: DO YOU HAVE WHAT IT TAKES?

Nancy Myrland All Posts, Social Media 15 Comments

In 2010, we saw the awareness of Social Media rise among firms, and the acceptance of Social Networking became more common.
However, it’s important to remember that the use of Social Media is still in its infancy.  This means that we are still learning and testing best uses, methods, approaches and tools to figure out how they best fit our brand.
I …

FIRM LEADERSHIP: PLEASE STOP IT!

Nancy Myrland All Posts, Marketing Strategy 14 Comments

Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins.  Marketers are asked to research these numbers to find out what the norm is in the …

THERE SHOULD BE NO SURPRISES

Nancy Myrland All Posts, Client Satisfaction Interviews 10 Comments

Today I saw an interesting discussion fly by on Twitter.  Social Media Consultant Adrian Dayton and Law Practice Management Consultant Ron Friedmann were discussing Adrian’s recent article on Law.com titled Which Law Firm Owns The Most Digital Real Estate.
In his post, Adrian wrote about BigLaw being behind in the creation of digital real estate via blogs compared to smaller firms.
As …