Marketing Revolution or Evolution?

Nancy Myrland All Posts, Social Media Leave a Comment

Marketing: Past, Present & Future
I just read an article on LinkedIn Today from Brian Solis, Principal Analyst, Altimeter Group, and author of What’s the Future of Business. The article, The Future of Marketing is not about Marketing…It’s about YOU!, is about the state of marketing and communications in the past, present and future.
What really caught my attention is Brian’s observation that many are …

Lawyers: Content Marketing Is Your Digital Handshake

Nancy Myrland All Posts, Content Marketing, Marketing Strategy, Social Media 1 Comment

 

REMEMBER WHEN?
Remember the old days when advertising used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio and billboards every year, and sometimes every month, when I was with Time Warner because it made the phones ring.
You could write press releases, but you …

SOCIAL MEDIA: IF YOU’RE LOOKING FOR A QUICK FIX, MOVE ALONG

Nancy Myrland Social Media 4 Comments

Who among us wouldn’t love to find a marketing tool that would cause our phone to ring with…

Lots of clients
The right clients in the areas we serve
Those who know how to pay their bills
Those who LOVE us, I mean REALLY love us
Media who want to write about all the wonderful things we do
People who want to refer profitable business to …

BRAND EQUITY: ARE YOU THE BEACH BALL?

Nancy Myrland All Posts, Branding, Social Media Leave a Comment

Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them.
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day.
Building brand …

5 LESSONS FOR RIDING THE SOCIAL MEDIA ROLLERCOASTER

Nancy Myrland All Posts, Marketing Strategy, Social Media Leave a Comment

 
The conversation that revolves around Social Media, and Marketing overall, is evolving.   Many are becoming more sophisticated in their study and use of these communication tools, but many are not.
Some are becoming more comfortable with their use, but more confused about how they ramp up the understanding of the nuts and bolts of measurement, ROI, sales, the concept of …

SHOULD SOCIAL MEDIA BE IN THE HANDS OF INTERNS?

Nancy Myrland All Posts, Social Media 25 Comments

Over on Facebook, Kyle Lacy, Principal at MindFrame, shared a link to a post about interns being given the responsibility of posting on Social Media on behalf of an organization.  It was written by Joanna Krotz, who writes about small business marketing and management issues.  It is is interestingly titled…
The Runaway Brand: Who’s Tweeting For You?
As a good marketer does, along with the …

2 Truths About Social Media – Part Two

Nancy Myrland All Posts, Networking, Social Media 10 Comments

The last time you and I met, we talked about Part One of 2 Truths About Social Media.
If you haven’t read it, I invite you to do so.
Of course, there are more than 2 important points about social media, but we’ll deal with 2 of the most important in this series.
Here are the 2 Truths:

Social media must be integrated
The effects of …

2 Truths About Social Media – Part One

Nancy Myrland All Posts, Marketing Strategy, Social Media 13 Comments

A discussion that is taking place with increasing frequency revolves around how to integrate Social Media into our existing business practices.
Two points I always include in my Marketing and Social Media presentations are:

Social Media Must Be Integrated
The Effects of Social Media are Cumulative

We will deal with #2 in the next post, but today let’s talk about the absolute necessity for …

SHOULD YOU BE USING SOCIAL MEDIA?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

There’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business.
It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share our knowledge with people all …