#LMA14: Why Are We Here?

I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference. Am I excited? You bet.Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions‚Äč, all …

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

SUSPEND YOUR SKEPTICISM
Put your skepticism on the shelf for just a few minutes, okay?
I know some of you think you don’t need a brand. You might be thinking:

Brands are just for cows.
Brands are for the consumer products’ companies, or for larger law firms, but not for yours.
“Branding” is what got Brobeck in financial trouble, thus causing their implosion because they …

THE BEST CLIENT SALES PITCH IN THE WORLD

In firms everywhere, there are Tums being consumed in mass quantities because attorneys, business development personnel and marketers are nervously preparing for client sales pitches. There are thousands, and sometimes millions, of dollars at stake.
We hope we’ll be successful…

If only we say just the right thing
If only we give them the best brochure we have
If only we re-write our bio …

FIRM LEADERSHIP: PLEASE STOP IT!

Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins. ¬†Marketers are asked to research these numbers to find out what the norm is in the …

WE MUST PRACTICE

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Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it.
Isn’t it a great feeling to know you were born with, or developed, these skills?
Isn’t there sometimes a rush of excitement when you perform those tasks, hit more great shots than bad ones, finish a presentation that seemed to resonate …