A MESSAGE TO LAW FIRM MANAGEMENT: PUT ME IN COACH. I’M READY TO PLAY!

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago.  He attended with his senior marketer, a very good friend of mine for many years.   I’ll call my friend Mark because, well, that is his name.
I was asked by the Marketing Partner what …

DEAR CEO: LETTERS TO THE C-SUITE

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A few months ago, my friend Gini Dietrich invited several of her friends to contribute to an ebook called Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.
First, thanks Gini!  What an honor to be invited.  I thought my Mom was the only one who thought I was an “expert!”  Now there are two of …

SOCIAL MEDIA: IT’S TIME … EMBRACE IT ALREADY!

A few minutes ago, because my friend Russell Lawson shared a link on Twitter that intrigued me (thank you Russell), I read an article in The Post and Courier from Charleston, South Carolina.
It’s about Social Media use troubling some managers.
Author Cindy Krischer Goodman wrote about the dilemma facing businesses today.
“While most companies understand the value of connecting with customers online in …