Nancy Myrland All Posts, Social Media 11 Comments

Last week I was fortunate enough to take part in the third, and final, Social Media webinar in a series sponsored by ILN, or the International Lawyers Network, for its members around the world.
They’ve hosted these series for the past two years, which have been well-received by members, so I was pleased to be asked by ILN Director of Network …


Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

A suggestion many give when asked how to use Social Media is:
“Just be yourself, and it will all work out.”
The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right?  We’ve been doing it for years.  It’s second nature to …


Nancy Myrland All Posts, Marketing Strategy 4 Comments

In yesterday’s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets.
If you haven’t read it yet, I invite you to please take a moment to…it won’t take long.
Go ahead, I’ll be here when you get back.
Now …


Nancy Myrland All Posts, Marketing Strategy, Social Media 12 Comments

Kevin O’Keefe, owner of LexBlog, wrote a post the other day about measuring social media.
He was referring to another post written by Seth Godin about trying to measure the unmeasurable.  He wrote about lawyers and law firms and their skepticism of Social Media usage because they don’t know how to measure it.
Kevin discussed not holding out because you haven’t figured …


Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy, Training in Client Service and Business Development/Sal 4 Comments

Many cringe when the topic of selling, or sales, comes up.
When told we are in the position of selling every day of our lives, its enough to make tummies turn upside down, but it’s true.
Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend money for your services, or you …

Let’s Give ‘Em Something To Talk About

Nancy Myrland All Posts, Marketing Strategy, Social Media 12 Comments

Over the years, even starting when I was in sales right out of college, I’ve heard many versions of the following comment from my clients:
“My business relies completely on word of mouth.  I don’t need marketing.”
It’s hard to believe anyone still says that today, but, alas, they do.  I’ve heard it with my own two ears.  You say your business …

Sales Is Not A Dirty Word

Nancy Myrland All Posts, Business Development/Sales 6 Comments

I’ve been working in legal, professional services, and other service-based marketing for a long time.
Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services.  It somehow feels dirty, slimy, something others do, but not me.
When I started my job as Director of Marketing for a law firm in 1997, it was …

The Old-Fashioned Way … They Earn It

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Networking, Social Media, Training in Client Service and Business Development/Sal 12 Comments

Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery but also because of the profound message it carried:
“How do they make money? The old-fashioned way…they earn it.”
This line …

The Great Legal Marketing Tweetup of 2010

Nancy Myrland All Posts, LMA Conference Tweet Summary, Social Media 12 Comments

In case you haven’t experienced a Tweetup, or aren’t even sure what one is, let me help.
Tweetups are simply an in-person meet up of Twitter users in a given geographic area.  They are an inclusive way of turning virtual relationships that started on Twitter in to the actual, face-to-face, let’s-take-this-relationship-to-the-next-level, kind, which is what we look to Social Media and …