Sales Is Not A Dirty Word

Nancy Myrland All Posts, Business Development/Sales 6 Comments

I’ve been working in legal, professional services, and other service-based marketing for a long time.
Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services.  It somehow feels dirty, slimy, something others do, but not me.
When I started my job as Director of Marketing for a law firm in 1997, it was …

The Old-Fashioned Way … They Earn It

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Networking, Social Media, Training in Client Service and Business Development/Sal 12 Comments

Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery but also because of the profound message it carried:
“How do they make money? The old-fashioned way…they earn it.”
This line …

The Great Legal Marketing Tweetup of 2010

Nancy Myrland All Posts, LMA Conference Tweet Summary, Social Media 12 Comments

In case you haven’t experienced a Tweetup, or aren’t even sure what one is, let me help.
Tweetups are simply an in-person meet up of Twitter users in a given geographic area.  They are an inclusive way of turning virtual relationships that started on Twitter in to the actual, face-to-face, let’s-take-this-relationship-to-the-next-level, kind, which is what we look to Social Media and …

A 7-STEP REFERRAL RECOGNITION PROGRAM

Nancy Myrland Marketing Strategy, Referral Recognition 2 Comments

Let’s talk about referrals.
In today’s Myrland Marketing Moment, I shared this with readers:
“If you don’t have a formal Referral Recognition Program, you should!”
Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy of recommending to others. It …

Back To Basics In A Down Economy

Nancy Myrland All Posts, Business Development/Sales, Client Satisfaction Interviews Leave a Comment

I had the distinct pleasure of attending the 23rd Annual LMA, Legal Marketing Association, conference last Tuesday through Saturday.  To say the least, those who were able to attend this year were focused, passionate and engaged.  I loved being around that much energy and dedication because I feed off of it, and find I am better because of it!
Based on …