Coverage From #LMA17, The 2017 Legal Marketing Association Annual Conference

Nancy Myrland #LMA17, All Posts, Legal Marketing 0 Comments

It’s That Time Again! 
As I write this post, well over 1500 marketers and service providers from firms and companies all over the world have begun preparing for a conference that exists solely to help them do what they do better. That conference is the LMA Annual Conference, which is March 27-29.
I always look forward to the LMA Annual Conference because …

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Nancy Myrland All Posts, Attorneys, Business of Law, Career Development & Education, Client Service and Retention, Lawyers, Legal Marketers, Legal Marketing, Legal Marketing Association, LMA16 0 Comments

[Infographic from #LMA16 below]
Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand the …

Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference

Nancy Myrland All Posts, Business of Law, LMA, LMA16 0 Comments

We came. We learned. We networked. We had a huge family reunion.
We are the 1400 attendees of the 2016 Legal Marketing Association (LMA) Annual Conference in Austin, Texas, April 10-14, 2016.
The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take any credit!), …

ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]

Nancy Myrland All Posts, LMAP3 Conference 0 Comments

Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago.
Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are:

Pricing
Process Improvement, and
Project Management

…and Amar Sarwal delivered a bit of direct, sobering commentary …

Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Nancy Myrland LMAP3 Conference 0 Comments

I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi, Director of Strategic Planning with Paul Hastings.
First, A Little History
Many of us who grew up in …

Lawyers, It’s Time. It’s Been Time For A While.

Nancy Myrland All Posts 1 Comment

I am finishing three days of attending legal marketing and business development conferences in Chicago.
The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management, and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better.
The second conference is The LSSO Raindance Conference, hosted …

Find All Of The LMA Conference Blog Posts Right Here

Nancy Myrland All Posts, LMA 1 Comment

I just got back from the Legal Marketing Association (LMA) Annual Conference, and see the blog posts and summaries beginning to show up here and there. In an effort to bring them together, I am “flipping” them into one of my magazines on Flipboard.
Stop back regularly, or subscribe to that magazine, as I will be adding posts as they are …

General Counsel To Lawyers: “Do You Understand AFAs?”

Nancy Myrland All Posts, Alternative Fee Arrangements, Business Development/Sales 0 Comments

Earlier this week, I recapped one component of the General Counsel Panel at this year’s LSSO RainDance conference I attended. It focused on a request these General Counsel had, which was for lawyers to “know our business.”
Another theme that surfaced had to do with AFAs, or Alternative Fee Arrangements, often called Value Billing and a few other names depending on …

#LMA14: Why Are We Here?

Nancy Myrland All Posts, LMA, LMA 2014 0 Comments

I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference.Am I excited? You bet.
Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions​, all held …

#LMA14: I’m Really Looking Forward To It!

Nancy Myrland All Posts, LMA, LMA 2014 0 Comments

I’m really looking forward to next week!
Yes, I will miss my beyond-words-adorable Yellow Lab puppies, Mike and Nick, more than I can say, but I know they are in great hands here at home with my husband, John. Oh, yes, I will miss him too, of course!
But this is the time of year that I get excited about. It is …