Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …
Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago.
Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are:
Process Improvement, and
…and Amar Sarwal delivered a bit of direct, sobering commentary …
I am finishing three days of attending legal marketing and business development conferences in Chicago.
The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better.
The second conference is The LSSO Raindance Conference, hosted …
Remember that passionate follower of yours on Twitter that shared everything you wrote?
Remember that new connection you made on LinkedIn that seemed interested in what you had to post?
Remember that friend that went out of his way to like everything you wrote on Facebook?
Remember that energetic commenter that used to support you on your blog?
What in the world happened to …
There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …