Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference

Nancy Myrland All Posts, Business of Law, LMA, LMA16 Leave a Comment

We came. We learned. We networked. We had a huge family reunion.
We are the 1400 attendees of the 2016 Legal Marketing Association (LMA) Annual Conference in Austin, Texas, April 10-14, 2016.
The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take any credit!), …

Lawyers: Do These Questions About Social Media Sound Familiar?

Nancy Myrland All Posts 3 Comments

I write a lot about Social Media and Social Networking because I find that lawyers have many questions.
Many of you have shared those questions with me, such as:

Where do I start?
Who do I follow?
Which sites should I use?
How do I find the time?
What should I say once I’m there?
How do I sign up for the individual sites?
What is the correct …

Lawyers: Should You Follow Your Clients In Social Media?

Nancy Myrland All Posts 2 Comments

Last week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients in Social Media.
My answer: As with all marketing, I would take it on a case-by-case basis, but, yes, I would recommend you:

Follow them on Twitter, putting them in a special list or search column so you can find them …

It’s Official. You’re In Charge!

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge!
Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong …

The ONE Thing You Must Do In Your Practice Every Day

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

If you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope.
You already know that you have to turn on the lights in your office.
You have to turn on your laptop.
You have to wake up the copier.
You have to pay your bills.
…and dozens of other duties that …

Myrland Marketing Motivation: Why Do You Do What You Do?

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Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
What about your job and career makes you feel fulfilled? Spend time today thinking about what kind of impact you want and need to have on others.
For example, my passion and fulfillment come from my desire to leave those I …

In Business, Personal Branding Is Important

Nancy Myrland All Posts, Branding, Career Development & Education, Client Service and Retention Leave a Comment

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation?
Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me …

Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …

Lawyers, Are You A One-Client Pony?

Nancy Myrland All Posts, Business Development/Sales, LinkedIn Leave a Comment

 
Most of us have heard of a one-trick pony, right?
The dictionary tell us it is:
“A person or thing with only one special feature, talent, or area of expertise.”
Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special …

ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]

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Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago.
Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are:

Pricing
Process Improvement, and
Project Management

…and Amar Sarwal delivered a bit of direct, sobering commentary …