Are Lawyers Creating Coronavirus Content The Wrong Way?

Are Lawyers Creating Coronavirus Content The Wrong Way?

Nancy Myrland Content Marketing, Coronavirus Communications Center, Crisis Management Leave a Comment

There has been an amazing increase in the amount and types of Coronavirus content being created by lawyers and law firms, as well as the rest of the world. There has also been an increase in the number of people who will freely tell the world you are doing it wrong.
In this unprecedented time we are living in, many are …

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Nancy Myrland Business Development/Sales, Client Service and Retention, Coronavirus Communications Center, Lawyers Leave a Comment

I understand you’re scared. It’s a scary time for everyone.
Many firms and other businesses aren’t sure if enough revenue is going to be there in a week, a month, 6 months, or even in 12 months to keep the doors open. This kind of fear can cause irregular and sometimes irrational behavior.
Let’s discuss.
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Coronavirus COVID-19 and Law Firms

How Will The Coronavirus (COVID-19) Impact Your Law Firm?

Nancy Myrland Coronavirus Communications Center, Crisis Management, Law Firms Leave a Comment

As the COVID-19 Virus begins to impact law firms and the legal profession, you might be wondering what to do next.
Lawyers From Two New York Law Firms Have Tested Positive For COVID-19
As of Sunday night, March 8, there have been reports of lawyers at two firms who have tested positive for the Coronavirus, COVID-19.
First, Lawrence Garbuz, partner with Lewis and …

Are Younger Lawyers Naturally Better At Social Media?

Nancy Myrland All Posts, Attorneys, Social Media Leave a Comment

Are digital natives, those who were born in an era when electronic devices were prevalent and in their hands from the moment they were old enough to hold them, better equipped in this current era of social and digital media?
Let’s take a few minutes and discuss that because I can shed a little light on the differences between digital natives …

Lawyers, What Kind Of Content Should You Create?

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way.
Well, I go through this from time-to-time, so I imagine you have, too.
(Special Note: Don’t miss …

Lawyers, Does It Really Matter What Other Law Firms Do?

Nancy Myrland All Posts, Content Marketing, Law Firms, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Marketing Strategy Leave a Comment

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking.
I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time because …

6 Keys To A Successful Law Practice

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Content Marketing Leave a Comment

In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice.
How To Tell If Your Practice Is Going To Be Successful
The success of your legal practice is going to depend on several things but one of the most important is …

Lawyers, This Approach Can Backfire On You

Nancy Myrland All Posts, Podcasting, Video Marketing Leave a Comment

Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you.
Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to whatever …

Are Lawyers The Only Ones Qualified To Manage Law Firms?

Nancy Myrland All Posts, Business of Law, Law Firms, Management Leave a Comment

It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers.
The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms couldn’t …

Lawyers, Protect Client Confidentiality When Using Social Media

Nancy Myrland All Posts, Social Media, Social Media Ethics & Regulations Leave a Comment

I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships.
I Don’t Want To Get In Trouble
When conducting social media training, a common concern I run across has to do with …