Lawyers, What Kind Of Content Should You Create?

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way.
Well, I go through this from time-to-time, so I imagine you have, too.
(Special Note: Don’t miss …

Lawyers, Does It Really Matter What Other Law Firms Do?

Nancy Myrland All Posts, Content Marketing, Law Firms, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Marketing Strategy Leave a Comment

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking.
I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time because …

6 Keys To A Successful Law Practice

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Content Marketing Leave a Comment

In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice.
How To Tell If Your Practice Is Going To Be Successful
The success of your legal practice is going to depend on several things but one of the most important is …

Lawyers, This Approach Can Backfire On You

Nancy Myrland All Posts, Podcasting, Video Marketing Leave a Comment

Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you.
Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to whatever …

Are Lawyers The Only Ones Qualified To Manage Law Firms?

Nancy Myrland All Posts, Business of Law, Law Firms, Management Leave a Comment

It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers.
The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms couldn’t …

Lawyers, Protect Client Confidentiality When Using Social Media

Nancy Myrland All Posts, Social Media, Social Media Ethics & Regulations Leave a Comment

I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships.
I Don’t Want To Get In Trouble
When conducting social media training, a common concern I run across has to do with …

You Damage More Than Your Own Personal Brand With Bad Online Behavior

Nancy Myrland All Posts, Branding, Personal Branding, Social Media Leave a Comment

Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …

Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Nancy Myrland All Posts, Content Marketing, Research, Social Media Leave a Comment

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.
I like and respect this survey and always reference it when asked …

An Important Message To Law Firm Management – #LMA18

Nancy Myrland #LMA18, Career Development & Education Leave a Comment

I am writing this as I begin my evening flight home from New Orleans to Indianapolis. The Legal Marketing Association (LMA) Annual Conference just ended yesterday, which is always a bittersweet time for me as I am filled with an immense amount of inspiration, knowledge, additional perspective, and affection for the growing number of colleagues I call friends.  
I Am Conflicted 
I am conflicted because I can’t wait …

#LMA18 GC Panel: Lawyers, Slow Down & Stick Around – Lesson #1

Nancy Myrland #LMA18, All Posts Leave a Comment

As always, the general counsel panel at the Legal Marketing Association Annual Conference is one of the most popular. Because of that, it holds a spot as a general session so everyone can attend.
This year, the session is titled: Pushing Through the Noise – What Gets The Attention of General Counsel and Business Executives
Moderator Heather Nevitt, Editor-in-Chief, Corporate Counsel, Inside Counsel …