Lawyers, Don’t You Dare Give Up On 2017!

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Lawyer Marketing, Training in Client Service and Business Development/Sal 0 Comments

About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful.
Similar to when stores start decorating for the holidays in October, it somehow makes what comes in between October and the beginning of December feel less important, or less relevant. You just want to skip a few months to get …

Lawyers, Is LinkedIn A Waste Of Your Time?

Nancy Myrland All Posts, Business Development/Sales, LinkedIn, Social Media 6 Comments

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes.
Search Implications
Google loves LinkedIn, …

#LMA17: Conference Networking Tips From Our Friends

Nancy Myrland #LMA17, All Posts, LMA, Networking 0 Comments

We all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we can take back to our firms. It might be to reignite the creative genius we have hiding inside that desperately needs …

Breaking: Social Media Comes of SCOTUS Age

Nancy Myrland All Posts, Social Media 0 Comments

On Monday, February 27, 2017, during oral arguments in Packingham v. North Carolina, a case involving First Amendment rights of free speech pertaining to the use of social media by former sex offenders in North Carolina, United States Supreme Court justices expressed opinions of social media that show it has come a long way toward being considered mainstream communication. There appears to …

Lawyers: No Time To Create A Marketing Plan?

Nancy Myrland All Posts, Lawyer Marketing, Marketing Plans & Planning, Marketing Strategy 1 Comment

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …

Lawyers, Here’s One Skill You Need To Have

Nancy Myrland All Posts, Client Service and Retention, Lawyer Marketing 0 Comments

Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.”
Even better, imagine they also said this: “I had an amazing experience working with him. He understood exactly what I was feeling, what was tearing me up inside, and what the ramifications …

Lawyers, Stop Worrying About The Guy In The Third Row

Nancy Myrland All Posts, Presentation Skills 2 Comments

I listened to a video interview with Seth Godin where he talked about a conversation he had with one of his longtime mentors, the great Zig Ziglar, before Zig passed away. Seth told a story about how Zig made an impact on how he views giving presentations. I think we can all learn from his words.
Seth and Zig were both scheduled …

Lawyers, Is Social Media Worth It? You Decide.

Nancy Myrland All Posts, Business Development/Sales, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Social Media 0 Comments

I’ve heard these comments, or ones similar to them, many times in the past several years.
“I’m not sure this is all worth it….this Social Media thing.”
“I tried LinkedIn, but it didn’t produce anything for me.”
“I can’t see how Twitter could possibly result in anything positive.”
“Why would I want to spend time on Facebook?”
“I have no desire to sit in front …

Myrland Marketing Motivation: Marketing Is Never Boring

Nancy Myrland All Posts, Business Development/Sales, Legal Marketing, Myrland Marketing Motivation 0 Comments

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
Marketing & business development are never boring once you realize this is all about others.
What can you do to connect?
What can you do to serve?
What can you do to help them solve their problems?
What can you do to protect them?
This is …

Lawyers, Your Law Practice Isn’t Your Hobby

Nancy Myrland All Posts 0 Comments

There are things you do because they are fun to do when you aren’t doing anything else. You enjoy them. They are a form of release or pleasure. Those are hobbies, right?
For me, those are:

Working out
Spending time with my husband and 2 adorable Yellow Labs
Riding my new bike, and
…traveling if I had more time, and my pups would stop having …