Myrland Marketing Motivation: Stop Believing That Voice

Nancy Myrland All Posts, Career Development & Education, Myrland Marketing Motivation Leave a Comment

Myrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing!
Is there something you really want or need to do to grow professionally, but you keep believing that voice inside you that says you aren’t good enough, smart enough, important enough, big enough, senior enough, or worthy enough? Today, …

Keep In Mind: What Goes On In Vegas Ends Up In Social Media! #LMA13

Nancy Myrland All Posts, LMA 2013, Social Media Leave a Comment

On behalf of my 4 wonderful Co-Leaders of the LMA, Legal Marketing Association, Social Media SIG, I have gathered a few of our thoughts about using Social Media at the #LMA13 conference, or any conference.
We know our members are very smart, social media-savvy professionals, but we thought we’d send along a few reminders just in case you need to share …

SOCIAL MEDIA: AREN’T THESE CHARACTERISTICS YOUR GIFT TO OTHERS?

Nancy Myrland All Posts, Social Media 2 Comments

Yesterday, one of my legal marketing colleagues, Kevin O’Keefe, owner of LexBlog, wrote about Sree Sreenivasan, pronounced “sree sree-knee-VAH-sun,” a Professor at Columbia University, who is also the school’s first Chief Digital Officer.
Sree conducted a three-hour live (yes, live, I know…gasp!) advanced workshop for journalists, bloggers and media professionals in Seattle last week. Kevin and several of his LexBlog team members …

BRAND EQUITY: ARE YOU THE BEACH BALL?

Nancy Myrland All Posts, Branding, Social Media Leave a Comment

Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them.
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day.
Building brand …

SOCIAL MEDIA: ARE YOU PREPARED FOR NEGATIVE PUBLICITY?

Nancy Myrland All Posts, Social Media 6 Comments

You’re ready, right?
Everything’s under control, isn’t it?
You’re about to watch a firestorm of negative publicity hit because of something you didn’t even mean to do, but you aren’t worried, right?
It could be anything…

Your recent merger is falling apart at the seams, and blogs are swelling with excitement.
You just had your entire Intellectual Property Team leave for Big Firm LLP down …

A Message To Law Firm Management: Put Me In Coach. I’m Ready To Play.

Nancy Myrland All Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years.  I’ll call my friend Mark because, well, that is his name.
What Are The Biggest Challenges For Legal Marketers?
I was …

THERE SHOULD BE NO SURPRISES

Nancy Myrland All Posts, Client Satisfaction Interviews 10 Comments

Today I saw an interesting discussion fly by on Twitter.  Social Media Consultant Adrian Dayton and Law Practice Management Consultant Ron Friedmann were discussing Adrian’s recent article on Law.com titled Which Law Firm Owns The Most Digital Real Estate.
In his post, Adrian wrote about BigLaw being behind in the creation of digital real estate via blogs compared to smaller firms.
As …

WE MUST PRACTICE

Nancy Myrland All Posts, Career Development & Education, Networking, Training in Client Service and Business Development/Sal 7 Comments

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Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it.
Isn’t it a great feeling to know you were born with, or developed, these skills?
Isn’t there sometimes a rush of excitement when you perform those tasks, hit more great shots than bad ones, finish a presentation that seemed to resonate …

THE KEY TO SELLING IS…..

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy, Training in Client Service and Business Development/Sal 4 Comments



Many cringe when the topic of selling, or sales, comes up.
When told we are in the position of selling every day of our lives, its enough to make tummies turn upside down, but it’s true.
Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend money for your services, or you …

WAIT BEFORE YOU MAKE THAT CALL

Nancy Myrland All Posts, Business Development/Sales, Career Development & Education, Client Service and Retention, Training in Client Service and Business Development/Sal 2 Comments

Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on Twitter, LinkedIn and Facebook, suggesting …