Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Social Media 4 Comments

In the legal profession, we tend to discuss Business Development a lot. It’s important.
It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to help …

Content Isn’t King. It’s Emperor Of The Universe.

Nancy Myrland All Posts, Content Marketing, Social Media 2 Comments

Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software.
Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour.
Sam broke his presentation down into these categories:

Brand vs. Reputation
The …

THE FRUITS OF YOUR LABOR

Nancy Myrland All Posts, Management 0 Comments

As we pause to recognize Labor Day in America, I started to think about our labor, our work, and what we should expect to get from it.
I always find it interesting when people ask how my business is, and if I’m as busy as I want to be.  If the conversation warranted it, I would share:
“Absolutely. I have no …

A MESSAGE TO LAW FIRM MANAGEMENT: PUT ME IN COACH. I’M READY TO PLAY!

Nancy Myrland All Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago.  He attended with his senior marketer, a very good friend of mine for many years.   I’ll call my friend Mark because, well, that is his name.
I was asked by the Marketing Partner what …

SHOULD YOU BE USING SOCIAL MEDIA?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

There’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business.
It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share our knowledge with people all …

Sales Is Not A Dirty Word

Nancy Myrland All Posts, Business Development/Sales 6 Comments

I’ve been working in legal, professional services, and other service-based marketing for a long time.
Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services.  It somehow feels dirty, slimy, something others do, but not me.
When I started my job as Director of Marketing for a law firm in 1997, it was …