Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Nancy Myrland Business Development/Sales, Client Service and Retention, Coronavirus Communications Center, Lawyers Leave a Comment

I understand you’re scared. It’s a scary time for everyone.
Many firms and other businesses aren’t sure if enough revenue is going to be there in a week, a month, 6 months, or even in 12 months to keep the doors open. This kind of fear can cause irregular and sometimes irrational behavior.
Let’s discuss.
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Coronavirus COVID-19 and Law Firms

How Will The Coronavirus (COVID-19) Impact Your Law Firm?

Nancy Myrland Coronavirus Communications Center, Crisis Management, Law Firms Leave a Comment

As the COVID-19 Virus begins to impact law firms and the legal profession, you might be wondering what to do next.
Lawyers From Two New York Law Firms Have Tested Positive For COVID-19
As of Sunday night, March 8, there have been reports of lawyers at two firms who have tested positive for the Coronavirus, COVID-19.
First, Lawrence Garbuz, partner with Lewis and …

You Damage More Than Your Own Personal Brand With Bad Online Behavior

Nancy Myrland All Posts, Branding, Personal Branding, Social Media Leave a Comment

Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …

Lawyers: No Time To Create A Marketing Plan?

Nancy Myrland All Posts, Lawyer Marketing, Marketing Plans & Planning, Marketing Strategy 1 Comment

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …

Lawyers, Here’s One Skill You Need To Have

Nancy Myrland All Posts, Client Service and Retention, Lawyer Marketing Leave a Comment

Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.”
Even better, imagine they also said this: “I had an amazing experience working with him. He understood exactly what I was feeling, what was tearing me up inside, and what the ramifications …

Lawyers, Are You Drowning In A Mosh Pit of Content?

Nancy Myrland All Posts, Content Marketing Leave a Comment

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?
I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I am …

Myrland Marketing Motivation: I Don’t Have Time.

Nancy Myrland All Posts, Myrland Marketing Motivation Leave a Comment

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
How many times do you think or say “I don’t have time?”
Let’s talk about that. What don’t you have time for?
What are you doing instead of what you should be doing?
Is it fear of the unknown that keeps you from …

Lawyers, Can We Please Talk About Auto Direct and Private Messages?

Nancy Myrland All Posts Leave a Comment

Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking.
Keep those hands up if you instantly formed a negative opinion of that person in your mind.
Keep it up if you thought or said something to yourself …

Myrland Marketing Motivation: Why Do You Do What You Do?

Nancy Myrland All Posts, Myrland Marketing Motivation Leave a Comment

 
Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
What about your job and career makes you feel fulfilled? Spend time today thinking about what kind of impact you want and need to have on others.
For example, my passion and fulfillment come from my desire to leave those I …

Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …