Lawyers: No Time To Create A Marketing Plan?

Nancy Myrland All Posts, Lawyer Marketing, Marketing Plans & Planning, Marketing Strategy 1 Comment

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …

Lawyers, Here’s One Skill You Need To Have

Nancy Myrland All Posts, Client Service and Retention, Lawyer Marketing 0 Comments

Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.”
Even better, imagine they also said this: “I had an amazing experience working with him. He understood exactly what I was feeling, what was tearing me up inside, and what the ramifications …

Lawyers, Are You Drowning In A Mosh Pit of Content?

Nancy Myrland All Posts, Content Marketing 0 Comments

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?
I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I am …

Myrland Marketing Motivation: I Don’t Have Time.

Nancy Myrland All Posts, Myrland Marketing Motivation 0 Comments

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
How many times do you think or say “I don’t have time?”
Let’s talk about that. What don’t you have time for?
What are you doing instead of what you should be doing?
Is it fear of the unknown that keeps you from …

Lawyers, Can We Please Talk About Auto Direct and Private Messages?

Nancy Myrland All Posts 0 Comments

Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking.
Keep those hands up if you instantly formed a negative opinion of that person in your mind.
Keep it up if you thought or said something to yourself …

Myrland Marketing Motivation: Why Do You Do What You Do?

Nancy Myrland All Posts, Myrland Marketing Motivation 0 Comments

 
Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
What about your job and career makes you feel fulfilled? Spend time today thinking about what kind of impact you want and need to have on others.
For example, my passion and fulfillment come from my desire to leave those I …

Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …

Lawyers, It’s Time. It’s Been Time For A While.

Nancy Myrland All Posts 1 Comment

I am finishing three days of attending legal marketing and business development conferences in Chicago.
The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management, and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better.
The second conference is The LSSO Raindance Conference, hosted …

#LetsAskNancy 003 – Lawyers, Why Should You Publish Your Content On Other Sites?

Nancy Myrland #LetsAskNancy, #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media 0 Comments

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the podcast player below, read it below that, or both!

 
My short answer? Why would you not?
The news this week about Facebook adding a new feature called Instant Articles, where major …

What Is Inbound Marketing For Lawyers?

Nancy Myrland Content Marketing, Inbound Marketing, Marketing Strategy 2 Comments

I was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important.
Michael simply defines Inbound Marketing like this:
“Inbound marketing …