Lawyers, What Are You Waiting For?

Nancy Myrland All Posts, Social Media, Videos Leave a Comment

The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis.
“This was a major case. Why didn’t anyone pick it up?”
“I’ve been doing this long enough that they should know to come to me for a comment on this …

Lawyers: Do These Questions About Social Media Sound Familiar?

Nancy Myrland All Posts 3 Comments

I write a lot about Social Media and Social Networking because I find that lawyers have many questions.
Many of you have shared those questions with me, such as:

Where do I start?
Who do I follow?
Which sites should I use?
How do I find the time?
What should I say once I’m there?
How do I sign up for the individual sites?
What is the correct …

Lawyers: Should You Follow Your Clients In Social Media?

Nancy Myrland All Posts 2 Comments

Last week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients in Social Media.
My answer: As with all marketing, I would take it on a case-by-case basis, but, yes, I would recommend you:

Follow them on Twitter, putting them in a special list or search column so you can find them …

It’s Official. You’re In Charge!

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge!
Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong …

The ONE Thing You Must Do In Your Practice Every Day

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

If you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope.
You already know that you have to turn on the lights in your office.
You have to turn on your laptop.
You have to wake up the copier.
You have to pay your bills.
…and dozens of other duties that …

#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?

Nancy Myrland #LetsAskNancy, #LetsAskNancy, Podcasts & Recordings, Social Media, Twitter Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the podcast player by clicking the arrow, read it below, or both!

 
Today’s question was posted in a legal marketing group I am a part of on Facebook. A well-known legal …

#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Nancy Myrland #LetsAskNancy, #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Inbound Marketing 1 Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the podcast player below, read it below that, or both!

 
Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question behind this, and …

#LetsAskNancy 002 – Lawyers: What Tone Should You Use In Social Media?

Nancy Myrland #LetsAskNancy, All Posts, Blogging, Content Marketing, Podcasts & Recordings, Social Media Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the podcast player below, read it below that, or both!

 
One of the questions I am often asked is:
“What tone should I use when I post in social media, or when …

Lawyers, Are You Guilty of Committing Random Acts of Content?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy Leave a Comment

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …

#LetsAskNancy 001- Lawyers: Client Names In Pitches…To List or Not To List?

Nancy Myrland #LetsAskNancy, #LetsAskNancy, Business Development/Sales, Social Media Ethics & Regulations Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the player below, read it below that, or both!

 
It is a natural tendency to want to show your past work when pitching new clients. As you know, this is dicey …