Lawyers, People Don’t Want A Drill. They Want A Hole.

Nancy Myrland All Posts, Marketing Strategy Leave a Comment

I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest¬†Amber Naslund. She is a¬†Marketing, Community and Social Exec, and author of The NOW Revolution.
Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog.
If you are trying to figure out how to position your …