Lawyers: Content, The Digital Breadcrumbs You Need To Spread

In the legal profession, we tend to discuss Business Development a lot. It’s important.
It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to help …

SOCIAL MEDIA: HOW’S YOUR DANCE COMING ALONG?

My online friend, Bill Dorman, published a post today asking what we would change if we could turn back the clock to start in this world of Social Media today.
He writes often about the big kids of Social Media, those who are perceived to be important, the ones who are always tapped to speak at national and international conferences on …

We Must Never Lose Sight Of One Thing. It All Began With A Mouse. #LMA11

I just returned from a wonderful LMA, or Legal Marketing Association, annual conference, followed by vacation with my husband at Disney World.
I had a fantastic time at both, meeting and seeing new and old friends, learning, laughing, connecting, meeting, celebrating and having fun playing in one of the world’s largest playgrounds.
This was LMA’s 25th annual conference, and it showed. Attendance was …

The Top 10 Things You Can Do To Get Social At #LMA11

It’s time.  Over a thousand legal marketing professionals wait a year for this.  The suspense looms large in firms all over the world.  An investment in knowledge, growth and relationships has been made.
LMA11 is shorthand for the Legal Marketing Association’s 2011 Annual Conference, where marketers from around the world come together to advance the legal profession and continue to learn …