SOCIAL MEDIA: ARE YOU PREPARED FOR NEGATIVE PUBLICITY?

Nancy Myrland All Posts, Social Media 6 Comments

You’re ready, right?
Everything’s under control, isn’t it?
You’re about to watch a firestorm of negative publicity hit because of something you didn’t even mean to do, but you aren’t worried, right?
It could be anything…

Your recent merger is falling apart at the seams, and blogs are swelling with excitement.
You just had your entire Intellectual Property Team leave for Big Firm LLP down …

SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization.
The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter.
One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an organization.
Some in …

DEAR CEO: LETTERS TO THE C-SUITE

Nancy Myrland All Posts, Staffing and Recruiting 6 Comments

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A few months ago, my friend Gini Dietrich invited several of her friends to contribute to an ebook called Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.
First, thanks Gini!  What an honor to be invited.  I thought my Mom was the only one who thought I was an “expert!”  Now there are two of …

SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT?

Nancy Myrland All Posts, Career Development & Education, Social Media 8 Comments

This morning my friend Gini Dietrich, CEO of Arment Dietrich, shared a blog post from Communications Consultant Jon Buscall titled What If Your CEO Doesn’t Get Social Media.
In his blog, Jon tells the story about a senior manager at a Swedish company who has unsuccessfully tried to bring his CEO in to the 21st century by introducing the concept of Social Media.  He …