What Is Inbound Marketing For Lawyers?

Nancy Myrland Content Marketing, Inbound Marketing, Marketing Strategy 2 Comments

I was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important.
Michael simply defines Inbound Marketing like this:
“Inbound marketing …

Content Marketing: Can It Be Done In Your Spare Time?

Nancy Myrland All Posts, Content Marketing 1 Comment

I FIT IT IN WHEN I CAN
There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know.
Isn’t it enough that you are squirreling away enough time now and then to produce something …