Lawyers, Here’s One Skill You Need To Have

Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.”
Even better, imagine they also said this: “I had an amazing experience working with him. He understood exactly what I was feeling, what was tearing me up inside, and what the ramifications …

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

[Infographic from #LMA16 below]
Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand the …

In Business, Personal Branding Is Important

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation?
Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me …

Lawyers: One Of The Most Important Questions You Can Ask Your Clients

I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared:
“Karim’s [Chris’s new …

Lawyers, People Don’t Want A Drill. They Want A Hole.

I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution.
Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog.
If you are trying to figure out how to position your …

We Must Never Lose Sight Of One Thing. It All Began With A Mouse. #LMA11

I just returned from a wonderful LMA, or Legal Marketing Association, annual conference, followed by vacation with my husband at Disney World.
I had a fantastic time at both, meeting and seeing new and old friends, learning, laughing, connecting, meeting, celebrating and having fun playing in one of the world’s largest playgrounds.
This was LMA’s 25th annual conference, and it showed. Attendance was …

THERE SHOULD BE NO SURPRISES

Today I saw an interesting discussion fly by on Twitter.  Social Media Consultant Adrian Dayton and Law Practice Management Consultant Ron Friedmann were discussing Adrian’s recent article on Law.com titled Which Law Firm Owns The Most Digital Real Estate.
In his post, Adrian wrote about BigLaw being behind in the creation of digital real estate via blogs compared to smaller firms.
As …

THE OLD-FASHIONED WAY…THEY EARN IT

Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman.  This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery, but also because of the profound message it carried:
“How do they make money?  The old-fashioned way…they earn it.”
This line …

WAIT BEFORE YOU MAKE THAT CALL

Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on Twitter, LinkedIn and Facebook, suggesting …

HOW OUR WORDS IMPACT OUR CLIENTS

A few times a week, I write short marketing words of advice called Myrland Marketing Moments.  This morning’s Myrland Marketing Moment was born of a real-life experience I had with my Mom this morning while at the doctor.  Here it is:
Myrland Marketing Moment:
Insensitive client mktg language I just experienced:
“Is it Friday yet? I don’t do Mondays.”
It’s not obvious what I …