DEAR CEO: LETTERS TO THE C-SUITE

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A few months ago, my friend Gini Dietrich invited several of her friends to contribute to an ebook called Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.
First, thanks Gini!  What an honor to be invited.  I thought my Mom was the only one who thought I was an “expert!”  Now there are two of …

Kenneth Cole & Every CEO: This Is Your Social Media Wakeup Call

Your phone rings, and a voice loudly tells you:
“Hello, this is your social media wakeup call.  Get up, and don’t ever sleep through that alarm again. Do you hear me?!”
An almost unbelievable situation unfolded on the Internet today.
I began seeing Tweets, Facebook updates, comments, blog posts and private messages alerting the entire world to the fact that Kenneth Cole, a major …

IS BEING REACTIVE GOOD MARKETING STRATEGY?

Today I read a post on Social Media Examiner about creating Social Media Content Strategy.  The author, Rich Brooks, made a comment that resonated with me.
“Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as …

SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT?

This morning my friend Gini Dietrich, CEO of Arment Dietrich, shared a blog post from Communications Consultant Jon Buscall titled What If Your CEO Doesn’t Get Social Media.
In his blog, Jon tells the story about a senior manager at a Swedish company who has unsuccessfully tried to bring his CEO in to the 21st century by introducing the concept of Social Media.  He …

SHOULD A CEO BE FLUENT IN SOCIAL MEDIA?

I just finished reading an interesting post on Mashable, Should CEOs Be Fluent In Social Media? It is an interview with Forrester Research CEO George Colony by Mashable’s Barb Dybwad.  There were some valid points made, such as not putting a CEO out in front when s/he has no social skills.  I think those can be taught, but that’s another post for …