Social Media: Change Is The Norm. Flexibility Is A Requirement.

Nancy Myrland All Posts, Social Media 6 Comments

A week or so ago, my Social Media friend, attorney Brian Cuban, posted a link on his Facebook wall, leading to a Facebook story on FoxNews.com where a journalist prognosticated about the Social Networking site, saying it will disappear in less than a decade.
The author shared that:
“Facebook’s success will be short lived, according to one Wall Street analyst, predicting the site will …

WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY

Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs.  It was titled The Facebook Investor You Never Want To Become.
Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells us …

3 EASY WAYS TO GET A HEAD START ON 2012

Nancy Myrland All Posts, Marketing Strategy 4 Comments

I have them.
You have them.
Those nagging items on your marketing and business development T0-Do list that you know you should have accomplished this year.
Perhaps you didn’t get to them because:

You were just too busy.
You didn’t know where to start.
You had too many choices, and became overwhelmed.
You were afraid of failing.
You didn’t want to hear “no.”
You let administrative tasks get in the way.
It …

PUBLIC SPEAKERS, TAKE NOTE…I DID!

Nancy Myrland All Posts 13 Comments

Do you give presentations as a part of your business?
Do you want to give presentations as a part of your business?
If you answered yes to either of these questions, one of these thoughts has probably come to mind:

I love to speak.
I hate to speak.
I want to love to speak.
I want to learn how to speak better.
I’m scared to death audiences …

SHOULD SOCIAL MEDIA BE IN THE HANDS OF INTERNS?

Nancy Myrland All Posts, Social Media 25 Comments

Over on Facebook, Kyle Lacy, Principal at MindFrame, shared a link to a post about interns being given the responsibility of posting on Social Media on behalf of an organization.  It was written by Joanna Krotz, who writes about small business marketing and management issues.  It is is interestingly titled…
The Runaway Brand: Who’s Tweeting For You?
As a good marketer does, along with the …

2 Truths About Social Media – Part One

Nancy Myrland All Posts, Marketing Strategy, Social Media 13 Comments

A discussion that is taking place with increasing frequency revolves around how to integrate Social Media into our existing business practices.
Two points I always include in my Marketing and Social Media presentations are:

Social Media Must Be Integrated
The Effects of Social Media are Cumulative

We will deal with #2 in the next post, but today let’s talk about the absolute necessity for …

SOCIAL MEDIA: IT’S TIME … EMBRACE IT ALREADY!

Nancy Myrland All Posts, Social Media 8 Comments

A few minutes ago, because my friend Russell Lawson shared a link on Twitter that intrigued me (thank you Russell), I read an article in The Post and Courier from Charleston, South Carolina.
It’s about Social Media use troubling some managers.
Author Cindy Krischer Goodman wrote about the dilemma facing businesses today.
“While most companies understand the value of connecting with customers online in …

THESE ARE JUST TOOLS

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Social Media 9 Comments

This is the Myrland Marketing Moment I shared yesterday:

Myrland Marketing Moment:You know these are just tools we’re using, right? Have you decided what you’re building?

I was inspired to write this because in the span of 3 hours yesterday morning, in the midst of a few projects I was working on, I continued to read posts and watch video of people …

Sales Is Not A Dirty Word

Nancy Myrland All Posts, Business Development/Sales 6 Comments

I’ve been working in legal, professional services, and other service-based marketing for a long time.
Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services.  It somehow feels dirty, slimy, something others do, but not me.
When I started my job as Director of Marketing for a law firm in 1997, it was …