Crisis Communication & Social Media: Even When It’s Not Your Crisis, It Could Be

Nancy Myrland All Posts, Crisis Management, Marketing Strategy, Social Media 2 Comments

Times of tragedy seem to bring about the best, the worst and the oddest behavior.
The past few years have brought us some of the most powerful communication tools of our times. We thought we had mass communication down pat until social media came on the scene. We were humming along, very carefully plotting out messages that we would then place …

THE BEST CLIENT SALES PITCH IN THE WORLD

Nancy Myrland All Posts, Business Development/Sales 3 Comments

In firms everywhere, there are Tums being consumed in mass quantities because attorneys, business development personnel and marketers are nervously preparing for client sales pitches. There are thousands, and sometimes millions, of dollars at stake.
We hope we’ll be successful…

If only we say just the right thing
If only we give them the best brochure we have
If only we re-write our bio …

THE FRUITS OF YOUR LABOR

Nancy Myrland All Posts, Management Leave a Comment

As we pause to recognize Labor Day in America, I started to think about our labor, our work, and what we should expect to get from it.
I always find it interesting when people ask how my business is, and if I’m as busy as I want to be.  If the conversation warranted it, I would share:
“Absolutely. I have no …

SOCIAL MEDIA MEAN NOTHING WITHOUT ME, I MEAN YOU

Nancy Myrland All Posts, Social Media Leave a Comment

Have you spent time thinking about what Social Media really are?
Here’s my definition:
“In their purest form, Social Media are those media, or methods of communication, that are virtual, and that offer the ability to interact and establish relationships by being ‘social’ with our intended audiences.”
Social Networking occurs within Social Media.
Let’s take a look at what Merriam-Webster has to say about …

Lawyers: You’re Not The Only Thing On Your Clients’ Plates

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

Do you regularly reach out to the people you want to do business with?
Why not?

Are you worried they won’t accept your advances?
Are you afraid of looking or acting silly?
Do you not want to be a bother because you know how busy they are?
Are you not sure what to say to them?

Just remember that when it comes to making an impression …

BRAND EQUITY: ARE YOU THE BEACH BALL?

Nancy Myrland All Posts, Branding, Social Media Leave a Comment

Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them.
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day.
Building brand …

CLIENTS: DO THEY TELL YOU EVERYTHING?

Nancy Myrland All Posts, Client Service and Retention Leave a Comment

Do you tell your doctor everything?
Truthfully, do you tell her every little detail of your personal habits…you know, those that could have an impact on your health?
After all, we tell our doctors everything, right?
They’ve heard it all before, so they won’t be shocked.
Hmm…I didn’t think so.
Why?

Could it be because you don’t like looking like a failure?
Could it be that you …

LISTEN UP. AVERAGE IS OVER!

Nancy Myrland All Posts, Career Development & Education, Client Service and Retention, Marketing Strategy 4 Comments

 
Take a moment and read this quote.  It made me think about the way we do our jobs, what we offer our clients, and how we are perceived by our target audiences.
“The trend is that for more and more jobs, average is over. Thanks to the merger of, and advances in, globalization and the information technology revolution, every boss now has …

5 LESSONS FOR RIDING THE SOCIAL MEDIA ROLLERCOASTER

Nancy Myrland All Posts, Marketing Strategy, Social Media Leave a Comment

 
The conversation that revolves around Social Media, and Marketing overall, is evolving.   Many are becoming more sophisticated in their study and use of these communication tools, but many are not.
Some are becoming more comfortable with their use, but more confused about how they ramp up the understanding of the nuts and bolts of measurement, ROI, sales, the concept of …