General Counsel: “Lawyers, Know My Business”

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Training in Client Service and Business Development/Sal Leave a Comment

Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head.
We’ll start with just one of those themes today, but I will tackle more in the coming days.
If you look below, you can …

12 Twitter Tips For Lawyers

Nancy Myrland All Posts, Twitter 5 Comments

Twelve Twitter Tips for Lawyers…say THAT 10 times real fast! Go ahead. I’ll wait.
Had I told you five years ago that I had a tool that would allow you to:

Listen to your clients
Observe your competition
Stay in touch with your referral sources, and
Nurture relationships with media

What would you have thought?
If I also told you that this same tool would also allow …

What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

Nancy Myrland All Posts, Content Marketing, Social Media 2 Comments

WHAT IS INBOUND MARKETING?
You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing.
It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones.
This means we are trying to attract interested people to us by creating and distributing content in the marketplace so that it is ready and waiting …

Social Media: Where Everybody Knows Your Name

Nancy Myrland All Posts, Business Development/Sales, Social Media 2 Comments

If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that.
Typically, it’s broken down like this:

Goal: What I want or need to accomplish.
Strategy: How I intend to accomplish it.

Find And Be Found
Two strategies to accomplish that growth that are present in …

Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Social Media 4 Comments

In the legal profession, we tend to discuss Business Development a lot. It’s important.
It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to help …

Lawyers: How To Beat Your Competition In The Content Sharing Game

Nancy Myrland All Posts, Content Marketing, Social Media 6 Comments

THE CONUNDRUM
A question was recently posted on one of the legal marketing forums I belong to, asking how attorneys can shorten the time-frame between deciding they want to post timely content in response to something going on in the world or in their practice area, and the seemingly endless need for wordsmithing and committee approval of every word that goes …

IN MARKETING & BUSINESS DEVELOPMENT, IT ALL COUNTS

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy Leave a Comment

A version of this post was originally published in the Legal Marketing Association’s (LMA) Midwest Chapter publication, In The Loop.
We’re nearing the end of Q1, and about this time we are all beginning to think one of three things:

We wrote our marketing and business development plans, but we’ve been too busy to concentrate on them. {{sigh}}
Yet another year has slipped by without …

THE BEST CLIENT SALES PITCH IN THE WORLD

Nancy Myrland All Posts, Business Development/Sales 3 Comments

In firms everywhere, there are Tums being consumed in mass quantities because attorneys, business development personnel and marketers are nervously preparing for client sales pitches. There are thousands, and sometimes millions, of dollars at stake.
We hope we’ll be successful…

If only we say just the right thing
If only we give them the best brochure we have
If only we re-write our bio …

YOUR CHOICE: BUSINESS OR HOBBY?

Nancy Myrland All Posts, Marketing Strategy 4 Comments

It’s Not Easy Out There, Is It?
There are many demands on your time.

There are days when you are expected to do the work of 5 people.
You have an inbox that is intimidating at best.
You have research that was due yesterday.
You have a new client whose hand you want and need to hold.
You have a laptop that keeps crashing.
You have …

BUSINESS DEVELOPMENT: PROJECT DEEP DIVE

Nancy Myrland All Posts Leave a Comment

We spend a lot of time talking about how close you need to stay to your clients. Our message is pretty consistent….
“You can’t let too much grass grow beneath your feet when it comes to talking to your clients.”

Letting them know how much you appreciate their business
Discussing what their goals are this year
Discussing the status of a project
Finding out what …