In Business, Personal Branding Is Important

Nancy Myrland All Posts, Branding, Career Development & Education, Client Service and Retention 0 Comments

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation?
Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me …

#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?

Nancy Myrland #LetsAskNancy, #LetsAskNancy, Podcasts & Recordings, Social Media, Twitter 0 Comments

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the podcast player by clicking the arrow, read it below, or both!

Today’s question was posted in a legal marketing group I am a part of on Facebook. A well-known legal …

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy Myrland All Posts, Branding 0 Comments

Put your skepticism on the shelf for just a few minutes, okay?
I know some of you think you don’t need a brand. You might be thinking:

Brands are just for cows.
Brands are for the consumer products’ companies, or for larger law firms, but not for yours.
“Branding” is what got Brobeck in financial trouble, thus causing their implosion because they …


Nancy Myrland All Posts, Branding 9 Comments

To discuss branding in the age of Social Media, one must first understand what branding is:
Let’s start with a brand.  What is it?
A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you.

It tells people who you are.
It tells people what …


Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

A suggestion many give when asked how to use Social Media is:
“Just be yourself, and it will all work out.”
The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right?  We’ve been doing it for years.  It’s second nature to …