Lawyers & Law Firms, Are You Paying Attention To Your Brand?

SUSPEND YOUR SKEPTICISM
Put your skepticism on the shelf for just a few minutes, okay?
I know some of you think you don’t need a brand. You might be thinking:

Brands are just for cows.
Brands are for the consumer products’ companies, or for larger law firms, but not for yours.
“Branding” is what got Brobeck in financial trouble, thus causing their implosion because they …

How Is Your Social Echo?

Because I know you’ve been sitting around, waiting for yet another industry term to become familiar with, I thought I’d introduce you to one you might not have heard yet.
Social Echo
PR Newswire coined the term “Social Echo” to describe
“the powerful reverberation around brands that occurs through [the millions of] conversations in the social networks and communities where people gather today.”
In …

BRAND EQUITY: ARE YOU THE BEACH BALL?

Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them.
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day.
Building brand …

BRANDING IN THE AGE OF SOCIAL MEDIA

To discuss branding in the age of Social Media, one must first understand what branding is:
Let’s start with a brand.  What is it?
A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you.

It tells people who you are.
It tells people what …

YOU ARE WHO YOU ARE. I AM WHO I AM.

I find human behavior and interaction fascinating.
Since I started studying Social Media a few  years back, I noticed something many of you have too.
Personalities can often become more obvious, exaggerated, out of control, polished, refined and sometimes bolder with these tools, or gifts, we have been given that allow us to voice our opinions publicly.
Many of us feel empowered because we’re …