Lawyers: Content Marketing Is Your Digital Handshake

Nancy Myrland All Posts, Content Marketing, Marketing Strategy, Social Media 1 Comment

 

REMEMBER WHEN?
Remember the old days when advertising used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio and billboards every year, and sometimes every month, when I was with Time Warner because it made the phones ring.
You could write press releases, but you …

SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization.
The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter.
One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an organization.
Some in …

The Top 10 Things You Can Do To Get Social At #LMA11

Nancy Myrland All Posts, LMA, LMA11 Conference, Networking, Social Media 11 Comments

It’s time.  Over a thousand legal marketing professionals wait a year for this.  The suspense looms large in firms all over the world.  An investment in knowledge, growth and relationships has been made.
LMA11 is shorthand for the Legal Marketing Association’s 2011 Annual Conference, where marketers from around the world come together to advance the legal profession and continue to learn …