Lawyers: No Time To Create A Marketing Plan?

Nancy Myrland All Posts, Lawyer Marketing, Marketing Plans & Planning, Marketing Strategy 1 Comment

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …

Myrland Marketing Motivation: I Could Grow My Practice If…

Nancy Myrland All Posts 0 Comments

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!
What is one skill you need to grow your practice?
It can be big or small.
Do you know how to do it?
If not, ask for help from someone you trust.
If you do know how, then start doing it today.
Nancy Myrland is …

Lawyers, What Are You Waiting For?

Nancy Myrland All Posts, Social Media, Videos 0 Comments

The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis.
“This was a major case. Why didn’t anyone pick it up?”
“I’ve been doing this long enough that they should know to come to me for a comment on this …

Lawyers, Are You Drowning In A Mosh Pit of Content?

Nancy Myrland All Posts, Content Marketing 0 Comments

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?
I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I am …

Lawyers, Are Your Competitors Spying On You?

Nancy Myrland All Posts, Attorneys, Business Development/Sales, Competition, Lawyer Marketing, Social Media 0 Comments

I was just listening to Pat Flynn record an episode of his podcast, Let’s Ask Pat. He was recording it on Periscope, a livestreaming app, allowing his viewers to watch live while he conducts business. He was answering a question from someone who was curious what to do when her competition follows her content. Pat inspired me to answer that …

Lawyers, Can We Please Talk About Auto Direct and Private Messages?

Nancy Myrland All Posts 0 Comments

Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking.
Keep those hands up if you instantly formed a negative opinion of that person in your mind.
Keep it up if you thought or said something to yourself …

Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference

Nancy Myrland All Posts, Business of Law, LMA, LMA16 0 Comments

We came. We learned. We networked. We had a huge family reunion.
We are the 1400 attendees of the 2016 Legal Marketing Association (LMA) Annual Conference in Austin, Texas, April 10-14, 2016.
The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take any credit!), …

Lawyers: Do These Questions About Social Media Sound Familiar?

Nancy Myrland All Posts 3 Comments

I write a lot about Social Media and Social Networking because I find that lawyers have many questions.
Many of you have shared those questions with me, such as:

Where do I start?
Who do I follow?
Which sites should I use?
How do I find the time?
What should I say once I’m there?
How do I sign up for the individual sites?
What is the correct …

Lawyers: Should You Follow Your Clients In Social Media?

Nancy Myrland All Posts 2 Comments

Last week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients in Social Media.
My answer: As with all marketing, I would take it on a case-by-case basis, but, yes, I would recommend you:

Follow them on Twitter, putting them in a special list or search column so you can find them …

Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …