Lawyers, It’s Time To Stack The Deck In Your Favor

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media 0 Comments

 

Do you know anyone like this?
They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them.
Maybe that someone is you?
I Don’t Blame You
Knowing business comes from referrals, you wonder if all …

A MESSAGE TO LAW FIRM MANAGEMENT: PUT ME IN COACH. I’M READY TO PLAY!

Nancy Myrland All Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago.  He attended with his senior marketer, a very good friend of mine for many years.   I’ll call my friend Mark because, well, that is his name.
I was asked by the Marketing Partner what …

Legal Marketing: What To Do Now That #LMA11 Is Almost Over

Nancy Myrland All Posts, Career Development & Education, LMA11 Conference 10 Comments

I’ve been attending the Legal Marketing Association’s 2011 Annual Conference for the past 3 days.  Right about now, I become slightly passionate about what I’ve experienced at the conference.  After last year’s conference, I was driven to write this post titled #LMA10 Conference – My Message To Marketers.
I tend to feel protective of lawyers and legal marketers.  You are …

THE KEY TO SELLING IS…..

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy, Training in Client Service and Business Development/Sal 4 Comments



Many cringe when the topic of selling, or sales, comes up.
When told we are in the position of selling every day of our lives, its enough to make tummies turn upside down, but it’s true.
Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend money for your services, or you …

YES, THIS TAKES TIME!

Nancy Myrland All Posts, Marketing Strategy, Social Media 4 Comments

A few moments ago, I was on my account on Facebook, and read a post written by Conrad Saam of Avvo.  Conrad is less than happy with marketing consultants he has observed lately that advise lawyers that lots of Followers are necessary to make Social Media efforts successful.  He also said the marketing consultants he has observed are also telling lawyers …

CHIEF JUSTICE JOHN ROBERTS: THEY WON’T REMEMBER

Nancy Myrland All Posts, Client Service and Retention 14 Comments

Last night, John and I had the good fortune to be invited by our lovely neighbors, Jim and Anna White, to the James P. White Lecture on Legal Education at the Indiana University School of Law on the IUPUI campus in Indianapolis.  This lecture series brings in those important to the law and legal profession in the United States as Professor White …