Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds #SB50Ads

Nancy Myrland All Posts, Branding, Hashtags, Social Media Leave a Comment

It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Whatever he decides, and I think we all know what’s coming, he can go out on top, proud of the legacy he left behind in two cities that grew very fond of him.
Enough About The Game!
Aren’t we really here to …

Lawyers: Stop Hiding. You Have To Market Your Marketing.

Nancy Myrland All Posts, Content Marketing, Marketing Strategy 3 Comments

While The Rest of the World Was Advertising
I have worked with lawyers since 1997. Many of you are pretty conservative when it comes to marketing.
Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977.
When the rest of the world was cutting its advertising teeth decades prior to that, Wikipedia tells us that:
“The …

Lawyers: Content Marketing Is Your Digital Handshake

Nancy Myrland All Posts, Content Marketing, Marketing Strategy, Social Media 1 Comment

 

REMEMBER WHEN?
Remember the old days when advertising used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio and billboards every year, and sometimes every month, when I was with Time Warner because it made the phones ring.
You could write press releases, but you …

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy Myrland All Posts, Branding Leave a Comment

SUSPEND YOUR SKEPTICISM
Put your skepticism on the shelf for just a few minutes, okay?
I know some of you think you don’t need a brand. You might be thinking:

Brands are just for cows.
Brands are for the consumer products’ companies, or for larger law firms, but not for yours.
“Branding” is what got Brobeck in financial trouble, thus causing their implosion because they …

Ladies & Gentlemen, Welcome To Broadcast, I Mean Social, Media {{SIGH}}

Nancy Myrland All Posts, Social Media 1 Comment

I’ve been around long enough to have witnessed the beauty of advertising on broadcast media when broadcast media was all we had.
I cut my teeth in a heavily promotional environment at Time Warner Cable, where I spent nearly 10 years in marketing management, where we used existing tools such as radio, TV, direct mail, telemarketing, door-to-door sales, outdoor (billboard), special …

MARKETING: A CONSTANT TAP ON THE SHOULDER

Nancy Myrland All Posts, Marketing Strategy 4 Comments

Yesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented:
“We have one chance to market this new service to our target audience.”
Those who know me know that comment got my wheels turning.  I then shared the following:
“I have a different perspective on that.  I think …