In 2008, I discovered my interest in Social Media, and the place it can hold within a strategic marketing plan. Having spent the past 20+ years in sales and marketing, I have been able to study and discover how firms can use Social Media and Social Networking to strengthen their relationships with their clients in order to retain and grow their business.
In 2009, as part of my process of study and immersion, I embarked upon a Social Media Certification process with ISMA, the International Social Media Association. I realized that to become as informed and intelligent as possible for my clients, I owed it to them to study and get to know the Social Web at levels that would ultimately benefit their needs and goals. During this Certification process, we spent time digging deep in to all of the major social web tools that are available to us these days. I believe Firms can and should spend time learning and using the tools that make sense, and to use these wonderful communication tools to enhance client service and development.
I now consult with, train, and speak to, firms about their Social Media strategy and plans, and help them integrate the tools in to their current marketing efforts. I am available to keynote conferences, speak at firm retreats, train groups and one-on-one, depending on the needs of the firm.
I customize my training to your firm, and work with you in advance to get a feel for where you have been, where you think you might be with Social Media, and where you would like to go, and then create content based on those discussions.
I am passionate about this subject, and look forward to working with you and your firm to help you understand and strategically use Social Media to make the most effective use of your time.