A MESSAGE TO LAW FIRM MANAGEMENT: PUT ME IN COACH. I’M READY TO PLAY!

Nancy Myrland All Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago.  He attended with his senior marketer, a very good friend of mine for many years.   I’ll call my friend Mark because, well, that is his name.
I was asked by the Marketing Partner what …

DEAR CEO: LETTERS TO THE C-SUITE

Nancy Myrland All Posts, Staffing and Recruiting 6 Comments

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A few months ago, my friend Gini Dietrich invited several of her friends to contribute to an ebook called Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.
First, thanks Gini!  What an honor to be invited.  I thought my Mom was the only one who thought I was an “expert!”  Now there are two of …

#LMA10 Conference Part 1: My Message To Marketers

Nancy Myrland All Posts, Career Development & Education, LMA, LMA 2010, Staffing and Recruiting 3 Comments

Having just returned from the LMA annual conference in Denver, I find my mind is full of all things legal marketing.  I know, what’s new?!  That’s what I do for a living, right?  But this is different.  When I have the gift of being around over 800 legal marketers and attorneys, I become even more passionate in certain areas.  When …

ARE MARKETERS SPENDING ENOUGH TIME ON BUSINESS DEVELOPMENT AND SALES?

Nancy Myrland All Posts, Staffing and Recruiting 0 Comments

Recently, a discussion topic was posted in my LinkedIn group, PM Forum titled:  “Marketers spending insufficient time on the things that matter to their MPs”  
Here is what was posted by Richard Chaplin of PM Forum: “The latest PM Forum Snapshot monthly survey (www.pmforum.co.uk/snapshot) indicated that marketers are not spending nearly as much time as managing partners would like them to …

STAFFING A MARKETING DEPARTMENT

Nancy Myrland Staffing and Recruiting 0 Comments

On a marketing listserve of which I am an active member www.lawmarketing.com, a question was posted today that asked how an administrator in a firm should go about staffing a marketing function.
Here’s where to start:
I advise firms that they should interview, or survey, professionals in the firm who will be affected by the addition of marketing personnel, either in-house or outsourced.  That pretty much means …